FISIP UNMULFISIP UNMUL
Progress in Social DevelopmentProgress in Social DevelopmentThis study aims to evaluate digital-based public services through the mobile application SiMerah Koja in fire and rescue services by the Jambi City government. Jambi City has a high population density that has a high potential for fire. One of the factors for the slow handling of fires is the lack of utilization of technology, so the Jambi city government is committed to creating effective and efficient services by digitizing public services. This research uses descriptive qualitative methods. Determination of informants in this study was carried out using purposive sampling technique, namely taking informants who were in accordance with the research focus. Data were obtained through interviews, observations, and documentation which were then analyzed by researchers. The results showed that the digitization of public services in fire and rescue services in Jambi city using the SiMerah Koja mobile application was still not optimal and experienced several obstacles. First, the lack of government socialization to the public regarding the SiMerah Koja mobile application. Second, the lack of digital literacy of citizens. Third, the quality of the SiMerah Koja mobile application system is not optimal.
The study concludes that the Jambi City government has made efforts to improve public services through the digitization of fire and rescue services using the SiMerah Koja application.However, the implementation of this digitalization faces several obstacles, including a lack of public socialization, limited digital literacy among citizens, and suboptimal quality of the application system.Therefore, continued improvement is needed to ensure the effectiveness and efficiency of service digitization in accordance with community needs.
Further research should investigate the specific digital literacy needs of Jambi City residents to design targeted training programs that enhance their ability to utilize the SiMerah Koja application and other digital public services. Additionally, a comparative study could be conducted to assess the effectiveness of the SiMerah Koja application against similar mobile applications implemented in other cities in Indonesia, identifying best practices and areas for improvement. Finally, future studies should explore the integration of the SiMerah Koja application with other emergency response systems, such as real-time traffic data and geographic information systems, to optimize response times and resource allocation during fire incidents, ultimately contributing to a more resilient and safer urban environment for the citizens of Jambi City.
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