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INCOME: Indonesian Journal of Community Service and EngagementINCOME: Indonesian Journal of Community Service and Engagement

Bulangan Barat Village, located in Pegantenan District, has rich natural and agricultural potential, as well as adequate land and water resources. However, the utilization of this potential has not been maximized due to several factors, including community educational involvement and social and economic factors. This community service activity aims to map the socio-economic conditions and potential of the village community and identify problems and needs based on the results of mapping using geospatial technology. The method used is Asset-Based Community Development (ABCD), which focuses on empowering communities through the identification and utilization of local assets, such as natural resources, individual skills, and social networks. The findings show that the socio-economic conditions of the community include an even distribution of agricultural land in each hamlet, adequate distribution of road networks, and relatively good infrastructure. Most of the community are elementary school graduates, with farmers as the most common occupation. The villages main potential lies in the agricultural sector, which produces durian and cassava processed products. However, there are problems such as declining durian quality and production, a lack of innovation and branding for MSME products, and limited marketing. Socialization and assistance to optimize the villages potential have also not been fully maximized.

Bulangan Barat Village memiliki potensi pertanian yang signifikan, terutama dalam produksi durian dan ubi.Namun, kualitas dan pemasaran produk masih menghadapi tantangan.Pemanfaatan teknologi geospasial dapat meningkatkan pengelolaan sumber daya dan perencanaan pembangunan.Perlu adanya strategi yang lebih efektif untuk mengatasi masalah seperti penurunan kualitas durian dan kurangnya inovasi pada usaha mikro, kecil, dan menengah (UMKM).

Penelitian lanjutan dapat fokus pada pengaruh pemanfaatan teknologi geospasial terhadap produktivitas pertanian durian di Bulangan Barat. Selain itu, analisis strategi pemasaran dan branding produk UMKM berbasis sumber daya lokal dapat dikembangkan untuk meningkatkan daya saing. Penelitian juga dapat mengeksplorasi potensi pemanfaatan digital marketing dalam memperluas pasar produk pertanian desa, terutama untuk meningkatkan akses ke pasar ekspor.

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