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COMMENTATE: Journal of Communication ManagementCOMMENTATE: Journal of Communication Management

Fundraising is a common practice, particularly for social campaigns that evoke public sympathy. Migrant Cares fundraising initiative for Satinah, an Indonesian migrant worker sentenced to death for the unintentional killing of her employer in Saudi Arabia, was notably successful, collecting Rp 2.8 billion in two weeks. Driven by disappointment in the Indonesian governments perceived lack of support for Satinahs diyat (blood money), Migrant Care launched a crowdfunding campaign. This research employs a qualitative descriptive approach, utilizing interviews and documentation analyzed through Carl Hovlands SMCR theory (source, message, channel, and receiver).

The case of Satinah highlights the complexities of legal protection for Indonesian migrant workers abroad, where intervention is limited by the host countrys legal system.Migrant Cares public fundraising campaign effectively mobilized public empathy and raised substantial funds, demonstrating the potential for non-governmental organizations to address gaps in governmental assistance.However, the ultimate outcome depended on the forgiveness of the victims family and the fulfillment of the diyat requirement, showcasing the limits of external influence in such situations.

Mengingat peran penting media sosial dalam keberhasilan penggalangan dana oleh Migrant Care, penelitian lebih lanjut dapat ditujukan untuk memahami strategi komunikasi yang paling efektif di berbagai platform media sosial untuk memobilisasi dukungan publik bagi kasus-kasus serupa. Selain itu, penelitian dapat menganalisis lebih dalam mengenai persepsi publik terhadap peran pemerintah dalam melindungi TKI, serta bagaimana kekurangan dalam perlindungan tersebut memicu inisiatif penggalangan dana oleh masyarakat sipil. Terakhir, penelitian di masa depan dapat mengeksplorasi dampak dari penggalangan dana publik terhadap kebijakan pemerintah terkait perlindungan TKI, dan apakah ada perubahan sistemik yang terjadi sebagai respons terhadap inisiatif semacam ini. Penting untuk melakukan analisis tentang tingkat kepercayaan masyarakat terhadap organisasi non-pemerintah seperti Migrant Care dalam menangani kasus TKI, dan bagaimana kepercayaan ini dapat ditingkatkan melalui transparansi dan akuntabilitas. Perlu juga dikaji lebih lanjut apakah model penggalangan dana ini dapat diterapkan secara luas untuk membantu TKI dalam berbagai permasalahan hukum dan sosial, serta bagaimana mengatasi potensi tantangan dalam implementasinya.

  1. View of Public Fundraising Campaign By Migrant Care For Liberation of Migrant Worker Satinah From Death... journal.lspr.ac.id/index.php/commentate/article/view/287/130View of Public Fundraising Campaign By Migrant Care For Liberation of Migrant Worker Satinah From Death journal lspr ac index php commentate article view 287 130
  1. #rate work#rate work
  2. #migrant care#migrant care
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