STIESASTIESA

JABI (Journal of Accounting and Business Issues)JABI (Journal of Accounting and Business Issues)

The development of social media, particularly Instagram, has provided new opportunities for the tourism sector to promote destinations more widely and effectively. The Fish Village of Tanjung Valley in Subang Regency is one of the tourist destinations that utilizes social media to introduce its uniqueness and natural potential. This research aims to determine the impact of Social Media Marketing through the Instagram platform and service quality on tourists interest in visiting. The method used in this study is an explanatory survey method, with descriptive and verificative research types. The population in this study consists of tourists from Subang Regency and outside Subang who have visited the tourist attraction Kampung Ikan Lembah Tanjung Subang using Instagram social media. The sampling technique used is non-probability sampling with a purposive sampling method. Data collection was done by distributing questionnaires to 107 respondents, namely Subang tourists who have visited the tourist attraction Kampung Ikan Lembah Tanjung Subang using Instagram.

Based on the results of the analysis and discussion regarding the Influence of Social Media Marketing, and Service Quality on Tourist Interest at the Kampung Ikan Lembah Tanjung Tourist Destination, it can be concluded as follows.Social Media Marketing (X1) at the Kampung Ikan Lembah Tanjung tourist destination is in the very good category.The highest score comes from the up-to-date content element with a value of 693 (92.5%), which reflects that the content that is always updated and relevant is able to form a positive perception in society.This contributes to maintaining audience engagement on an ongoing basis and attracting interest in visiting.Service Quality (X2) at the Kampung Ikan Lembah Tanjung tourist destination is also in the very good category.The highest indicator score comes from employee courtesy with a value of 675 (90.This shows that the friendly and polite attitude of employees plays an important role in building trust, comfort, and visitor satisfaction towards the destinations service.Tourist Interest (Y) in visiting the Kampung Ikan Lembah Tanjung tourist destination is in the very good category.The highest indicator score is transactional interest, with a value of 685 (91.5%), which indicates that tourists not only have emotional interest, but also a real tendency to visit the destination directly.Social Media Marketing (X1) and Service Quality (X2) have a significant impact on Visit Intention both partially and simultaneously.Partial testing shows that both have a positive influence on visit interest, while simultaneous testing (F test) results in an F count of 65.05, which means that their influence is significant together.550 (55%) indicates that the two independent variables explain 55% of the variation in visit interest, while the remaining 45% is influenced by other factors outside the study.

The research findings suggest that Social Media Marketing and Service Quality have a significant impact on Visit Intention, both individually and collectively. However, the study has several limitations. Firstly, it only measures Social Media Marketing (X1), Service Quality (X2), and Visit Intention (Y) in the context of Kampung Ikan Lembah Tanjung without considering other factors such as revisit intention, ticket prices, accessibility, or overall destination perception. Secondly, the research sample is limited to tourists who have visited Kampung Ikan Lembah Tanjung, which may not be generalizable to other destinations as visitor characteristics and preferences may differ. Thirdly, there was difficulty in finding relevant journals for the study. Based on the hypothesis testing results, there is a significant influence between Social Media Marketing and Visit Intention. To further explore this relationship, future research could investigate the specific aspects of Social Media Marketing that drive Visit Intention. Additionally, examining the role of Service Quality in enhancing Visit Intention and the potential synergy between Social Media Marketing and Service Quality could provide valuable insights. Furthermore, exploring the long-term impact of Social Media Marketing and Service Quality on tourist loyalty and repeat visits could offer practical implications for destination management. Finally, investigating the influence of Social Media Marketing and Service Quality on different tourist segments, such as domestic and international visitors, could contribute to a more comprehensive understanding of tourist behavior.

  1. Pengaruh media sosial terhadap minat berkunjung wisatawan ke daya tarik wisata sukawana sunrise | Jurnal... paris.ipb-intl.ac.id/index.php/paris/article/view/18Pengaruh media sosial terhadap minat berkunjung wisatawan ke daya tarik wisata sukawana sunrise Jurnal paris ipb intl ac index php paris article view 18
  2. PENGARUH DAYA TARIK WISATA, KUALITAS PELAYANAN, DAN HARGA TERHADAP MINAT BERKUNJUNG WISATAWAN (STUDI... doi.org/10.62237/jnm.v1i1.15PENGARUH DAYA TARIK WISATA KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BERKUNJUNG WISATAWAN STUDI doi 10 62237 jnm v1i1 15
  3. Vol. 2 No. 3 (2021): Juni | Jurnal Akuntansi, Keuangan, dan Manajemen. vol jurnal akuntansi keuangan... doi.org/10.35912/jakman.v2i3Vol 2 No 3 2021 Juni Jurnal Akuntansi Keuangan dan Manajemen vol jurnal akuntansi keuangan doi 10 35912 jakman v2i3
Read online
File size1.19 MB
Pages20
DMCAReport

Related /

JURIS Pengaruh Capital Adequacy Ratio CAR Struktur Kepemilikan Publik Dan Ukuran Perusahaan Terhadap Profitabilitas Studi kasus Bank Malaysia 2026More at 2026

STIESASTIESA Metode kuantitatif menggunakan analisis regresi berganda pada sampel 10 bank dengan data tahunan sebanyak 50 observasi. Hasilnya menunjukkan bahwa CARMetode kuantitatif menggunakan analisis regresi berganda pada sampel 10 bank dengan data tahunan sebanyak 50 observasi. Hasilnya menunjukkan bahwa CAR

JURIS PENGARUH EKOLABEL DAN HARGA TERHADAP PEMBELIAN PRODUK RAMAH LINGKUNGAN 2026More at 2026

KOMPETIFKOMPETIF Dengan pertumbuhan populasi dan konsumsi yang pesat, isu lingkungan seperti pemanasan global dan penipisan sumber daya alam kian mendesak. Keberadaan produkDengan pertumbuhan populasi dan konsumsi yang pesat, isu lingkungan seperti pemanasan global dan penipisan sumber daya alam kian mendesak. Keberadaan produk

JURIS Pengaruh Pajak Daerah dan Retribusi Daerah Terhadap Pertumbuhan Ekonomi Melalui Kemandirian Keuangan Daerah Sebagai Variabel Intervening di Kabupaten Indragiri Hulu 2026More at 2026

KOMPETIFKOMPETIF Penelitian ini bertujuan untuk mengetahui dari tahun 2015 hingga 2024. Analisis jalur digunakan sebagai teknik analisis data. Hasil penelitian menunjukkanPenelitian ini bertujuan untuk mengetahui dari tahun 2015 hingga 2024. Analisis jalur digunakan sebagai teknik analisis data. Hasil penelitian menunjukkan

JURIS Pengaruh Kualitas Produk Harga dan Promosi Terhadap Keputusan Pembelian Facial Wash Glad2Glow Pada Platform Shopee 2026More at 2026

KOMPETIFKOMPETIF Selain itu, faktor harga mempertegas bahwa konsumen saat ini lebih memprioritaskan manfaat jangka panjang dan nilai dibandingkan pertimbangan biaya finansialSelain itu, faktor harga mempertegas bahwa konsumen saat ini lebih memprioritaskan manfaat jangka panjang dan nilai dibandingkan pertimbangan biaya finansial

JURIS THE INFLUENCE OF GREEN MARKETING MIX ON LE MINERALE PRODUCT PURCHASE DECISIONS case study on le minerale consumers in Subang City 2025More at 2025

STIESASTIESA 000). These findings highlight that the more effectively Le Minerale implements environmentally friendly product, price, place, and promotion strategies,000). These findings highlight that the more effectively Le Minerale implements environmentally friendly product, price, place, and promotion strategies,

JURIS Senam Sosial sebagai Strategi Rekayasa Sosial untuk Meningkatkan Aktivitas Fisik dan Solidaritas Masyarakat 2025More at 2025

YBLIYBLI Strategi ini tidak hanya mendorong perilaku hidup aktif, tetapi juga membangun ruang interaksi sosial yang inklusif. Hasil kegiatan ini menunjukkan bahwaStrategi ini tidak hanya mendorong perilaku hidup aktif, tetapi juga membangun ruang interaksi sosial yang inklusif. Hasil kegiatan ini menunjukkan bahwa

JURIS The Impact of Work From Anywhere WFA on Employee Productivity A Literature Review Array 2025More at 2025

STIESASTIESA 146 jurnal yang dikumpulkan melalui Publish or Perish dari basis data Scopus dan Google Scholar. Setelah penyaringan sistematis menggunakan Covidence sesuai146 jurnal yang dikumpulkan melalui Publish or Perish dari basis data Scopus dan Google Scholar. Setelah penyaringan sistematis menggunakan Covidence sesuai

JURIS Pengembangan Program Kelas Wisata Tari Untuk Publikasi Wisata Edukasi di Desa Cisaat Kecamatan Ciater Kabupaten Subang Jawa Barat 2023More at 2023

UNJUNJ Kegiatan pengabdian masyarakat di Desa Cisaat telah menghasilkan program paket wisata tari yang dipublikasikan melalui brosur, Youtube, Instagram, danKegiatan pengabdian masyarakat di Desa Cisaat telah menghasilkan program paket wisata tari yang dipublikasikan melalui brosur, Youtube, Instagram, dan

Useful /

JURIS Pengaruh Technostress Terhadap Work Family Conflict Pegawai Bagian Keuangan Dengan Digital Literacy Sebagai Variabel Mediasi Studi Kasus Di Organisasi Perangkat Daerah Kabupaten Indragiri Hilir 2026More at 2026

KOMPETIFKOMPETIF Results show technostress positively affects WFC (β=0. 399), negatively affects digital literacy (β=-0. 600), while digital literacy negatively influencesResults show technostress positively affects WFC (β=0. 399), negatively affects digital literacy (β=-0. 600), while digital literacy negatively influences

JURIS Pengaruh Social Media Marketing dan Brand Image Terhadap Keputusan Pembelian pada Kopi Kenangan Panam Pekanbaru 2026More at 2026

KOMPETIFKOMPETIF Secara simultan hasil penelitian menunjukkan Social Media Marketing dan Brand Image berpengaruh positif dan signifikan terhadap keputusan pembelian. OlehSecara simultan hasil penelitian menunjukkan Social Media Marketing dan Brand Image berpengaruh positif dan signifikan terhadap keputusan pembelian. Oleh

JURIS The THE INFLUENCE OF JOB SATISFACTION AND WORK MOTIVATION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR OCB OF STUDENT EMPLOYEES IN SUBANG DISTRICT Array 2025More at 2025

STIESASTIESA Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan motivasi kerja terhadap Organizational Citizenship Behavior (OCB) pada mahasiswaPenelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan motivasi kerja terhadap Organizational Citizenship Behavior (OCB) pada mahasiswa

JURIS ANALYSIS OF THE INFLUENCE OF SELF EFFICACY AND SOCIAL SUPPORT ON STUDENT ACADEMIC ACHIEVEMENT CASE STUDY STIE SUTAATMADJA STUDENT Array 2025More at 2025

STIESASTIESA Hal ini menegaskan bahwa model regresi yang dibentuk layak digunakan. Koefisien determinasi sebesar 0,588 juga menunjukkan bahwa 58,8% variabilitas dalamHal ini menegaskan bahwa model regresi yang dibentuk layak digunakan. Koefisien determinasi sebesar 0,588 juga menunjukkan bahwa 58,8% variabilitas dalam

ads-block-test