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Indonesias tourism sector, a cornerstone of the economy, grapples with inconsistent tourist numbers. This study pinpoints critical factors for enhancing industry efficiency, balancing urgency with feasibility. A cross-sectional survey collected insights from 1,320 employees across 440 tourism SMEs in 11 East Java regions, complemented by input from 33 policymakers. Using an AHP questionnaire, the study prioritised variables, blending quantitative and qualitative data. The research highlights Quality of Work Life as pivotal for East Javas tourism SMEs and provides tailored regional recommendations regarding human resource management to address diverse industry and regional dynamics. Notably, Banyuwangi stands out as a prime target for development due to its substantial contributions and untapped potential. These insights offer stakeholders a roadmap to boost the most affecting human resource variable of tourism SMEs and implement region-specific strategies, ultimately elevating tourism SME performance and fostering growth in East Javas tourism sector. Focusing on Banyuwangi can unlock its tourism potential and drive regional and nearby cities economic prosperity.

The study concludes that enhancing innovative culture, quality of work-life, equitable compensation, and individual performance are crucial for tourism SMEs in East Java.Region-specific recommendations are vital to address the unique characteristics of each area.Banyuwangi is identified as a key area for development due to its significant contributions and potential for growth in the tourism sector.

Future research should investigate how tourism SMEs in diverse contexts can successfully implement market-oriented strategies, potentially through case studies analyzing successful implementations and identifying challenges. A comparative analysis of region-specific recommendations for tourism SME development is needed, studying successful initiatives and identifying best practices for tailored development plans. Furthermore, exploring the interplay between digital capabilities, strategic agility, and human resource practices within these SMEs could reveal new avenues for enhancing performance and competitiveness, particularly in the post-pandemic landscape. These investigations, encompassing approximately 200-250 words, will contribute to a more comprehensive framework for fostering the growth of tourism SMEs in East Java and similar regions.

  1. Perceptions of Human Resource Management Practices: Study of Culinary Industry of SMES in Indonesia |... doi.org/10.55908/sdgs.v11i5.858Perceptions of Human Resource Management Practices Study of Culinary Industry of SMES in Indonesia doi 10 55908 sdgs v11i5 858
  2. Unleashing the Potential: An Integrated Analysis of Human Resource and Marketing Strategies in Empowering... proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/698Unleashing the Potential An Integrated Analysis of Human Resource and Marketing Strategies in Empowering proceeding researchsynergypress index php rsfconferenceseries1 article view 698
  3. Radware Bot Manager Captcha. radware bot manager captcha apologize ensure keep safe please confirm human... iopscience.iop.org/article/10.1088/1742-6596/953/1/012110Radware Bot Manager Captcha radware bot manager captcha apologize ensure keep safe please confirm human iopscience iop article 10 1088 1742 6596 953 1 012110
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