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International Journal of Cyber ​​and IT Service Management (IJCITSM)International Journal of Cyber ​​and IT Service Management (IJCITSM)

PT. Pos Indonesia is committed to overcoming digital era challenges by implementing strategic transformations, particularly through the adoption of Artificial Intelligence (AI). AI plays a key role in enhancing operational efficiency, service quality, and revenue growth. It optimizes logistics, accelerates courier services, and personalizes customer interactions, contributing to an 18.64% increase in business revenue in 2023, reaching Rp 5,479,12 billion. This growth is driven by AI based automation in supply chain management and customer data analysis. The goal of this research is to explore how PT. Pos Indonesia can address AI implementation gaps and optimize its use to gain sustainable competitive advantages in operations and Human Capital Management (HCM). It also aims to provide strategies for developing human resource management and enhancing efficiency through AI. In HCM, AI improves recruitment, training, and employee development, supporting skill analysis, personalized training, and performance evaluation. This transformation aligns with AKHLAK values, fostering collaboration and adaptability while supporting remote work models for O-Rangers and postal agents via realtime monitoring. AI also helps PT. Pos Indonesia adapt to the evolving e-commerce industry by optimizing delivery routes, predicting demand, and empowering digital platforms like Pospay. Automation improves cost efficiency and customer service, strengthening PT. Pos Indonesia position in the digital logistics and courier services market. Through AI integration in HCM and operations, PT. Pos Indonesia enhances profitability and establishes sustainable competitive advantages, positioning itself as a model for technology driven business innovation in Indonesia logistics and financial sectors.

Pos Indonesia has demonstrably improved operational efficiency and revenue generation.AI-driven optimization of logistics, including route planning and demand forecasting, has led to significant cost reductions and enhanced service delivery.Furthermore, the application of AI in Human Capital Management has streamlined recruitment processes, improved employee performance evaluation, and fostered a more engaged workforce.Pos Indonesia as a leader in leveraging technology for sustainable growth within the Indonesian logistics and financial sectors.

Further research should investigate the ethical implications of AI implementation in HCM at PT. Pos Indonesia, particularly concerning data privacy and algorithmic bias, to ensure fair and transparent HR practices. Additionally, a study exploring the long-term impact of AI-driven automation on the workforce, including potential job displacement and the need for reskilling initiatives, is crucial for proactive workforce planning. Finally, research could focus on developing a comprehensive framework for integrating AI with the companys core values of AKHLAK, examining how AI can be leveraged to enhance transparency, collaboration, and adaptability across all organizational levels, ultimately fostering a more human-centric and ethically responsible AI implementation strategy.

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