Publisher

IAIN KEDIRIIAIN KEDIRI

Journal JEELS (Journal of English Education and Linguistics Studies)JEELS (Journal of English Education and Linguistics Studies) Abstract

In travelling videos, people tend to do code-switching, yet there is limited study to examine code-switching in YouTube during travelling time. This study focused on filling in the gap by analysing code-switching by young and famous Indonesian YouTubers in travel content videos. Five informants through purposive sampling were chosen, and we employed a descriptive qualitative method, drawing on the frameworks of Gumperz and Hoffmann. The results revealed that famous Indonesian YouTubers utilised four types of code-switching: inter-sentential switching, intra-sentential switching, tag-switching and determining consistency with the previous speaker. Intra-sentential Switching was the most popular code-switching strategy among YouTubers, and it indicates the utility in ordinary communication and to interact daily. However, consistency with the previous speaker was the least to be determined, signifying that YouTubers like to proceed to new topics during vlogging rather than repeating the words of earlier speakers. This study also discovered five code-switching functions: interjection, reiteration, addressee specification, message qualification, and personalization vs objectification. YouTubers mostly used interjections in English tags to strengthen sentences so viewers may remember the vlogging content easily. The quotation function has never been found denoting Youtubers limited schemata for relating content to scientific knowledge. Further studies are encouraged to explain the phenomenon of CS in other social media and compare senior YouTubers with young YouTubers in vlogging or podcasting.

Conclusion

The current study found that intra-sentential switching was the most favoured code-switching approach among participants.The YouTubers mostly used code-switching through interjections in English tags, which served to strengthen sentences and improve viewer recall.The research indicated that YouTubers frequently employ code-switching for personal expression and to establish connections with their audiences.The investigation highlighted the dynamic nature of language use within the context of online content creation.

Future Research

This research indicates several avenues for future exploration. First, investigating the motivations behind code-switching among Indonesian YouTubers, specifically delving into their perceptions of audience engagement and personal branding, could provide richer insights. Second, a comparative study examining code-switching patterns across different social media platforms—such as TikTok, Instagram, and podcasts—would reveal whether the observed trends are unique to YouTube, or indicative of broader online communication habits. Finally, future research should extend the scope to include a wider range of YouTubers, incorporating both established and emerging creators, to understand how code-switching evolves with fame, audience demographics, and content style. These studies are crucial to understanding the increasingly complex linguistic landscape of online spaces, and the ways in which Indonesian creators navigate and shape their digital personas. Expanding the demographic scope to include older and newer generations of YouTubers will additionally provide a comparative lens and further contextualize the role of linguistic adaptability in online content creation. Such investigations will enhance our understanding of how code-switching functions not only as a linguistic phenomenon but also as a valuable tool for building connections and crafting identity in the digital realm.

References

1. jurnal ilmu komunikasi. bisnis vlogging industri digital jurnal ilmu komunikasi authors jimi narotama... ojs.uajy.ac.id/index.php/jik/article/view/1007jurnal ilmu komunikasi bisnis vlogging industri digital jurnal ilmu komunikasi authors jimi narotama ojs uajy ac index php jik article view 1007
2. Code-Switching and English Language: A Linguistic Study in the Saudi Perspective | Alqarni | World Journal... sciedupress.com/journal/index.php/wjel/article/view/22791Code Switching and English Language A Linguistic Study in the Saudi Perspective Alqarni World Journal sciedupress journal index php wjel article view 22791
3. Journal of Applied Linguistics and Literature. code switching indonesian songs implications english language... doi.org/10.33369/joall.v6i1.13314Journal of Applied Linguistics and Literature code switching indonesian songs implications english language doi 10 33369 joall v6i1 13314

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