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PANTUN: Jurnal Ilmiah Seni BudayaPANTUN: Jurnal Ilmiah Seni Budaya

Globalization has triggered cross-cultural exchanges across countries, with Indonesia as a multicultural country also experiencing the impact. One significant global phenomenon is the Korean Wave, including the popularity of Korean dramas among Indonesians. Korean dramas are more than just entertainment; they have the potential to influence the cultural identity orientation of the younger generation who are the main consumers. This research analyzes the impact of Korean dramas on changes in cultural preferences among Indonesias younger generation, using an interview method with a qualitative approach involving five informants aged 18-19 who actively consume Korean dramas. The results showed that the flow of Korean culture through Korean dramas has the potential to influence the orientation of the cultural identity of the Indonesian people, but the sense of pride and dominance of Indonesian culture still has the potential to be maintained and developed. The research contributes to understanding the interaction between the Korean Wave and the formation of cultural identity among Indonesias younger generation, demonstrating cultural resilience despite foreign cultural influence, and opening strategic opportunities for revitalizing local culture through creative and relevant approaches to popular media.

The study reveals that the Korean Wave, particularly through Korean dramas, influences the cultural identity orientation of Indonesian youth.However, a strong sense of pride in Indonesian culture persists, indicating resilience against complete cultural shift.This research highlights the need for strategies to revitalize local culture by adapting it to contemporary tastes and media formats, ensuring its continued relevance and appeal to the younger generation.

Future research should investigate effective mechanisms for reintroducing and strengthening appreciation for Indonesian culture among adolescents exposed to foreign influences. Specifically, studies could explore how to integrate traditional Indonesian arts and values into popular media formats appealing to young people, such as creating Indonesian dramas with modern storylines and production quality. Another avenue for research is to examine the role of social media and digital platforms in promoting Indonesian culture and countering the dominance of foreign content. Finally, research could focus on developing educational programs that foster cultural awareness and critical thinking skills, enabling young Indonesians to navigate the complexities of globalization while maintaining a strong sense of national identity. These combined efforts will contribute to a more balanced cultural landscape and ensure the sustainability of Indonesian cultural heritage in the face of increasing global interconnectedness.

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