RESCOLLACOMMRESCOLLACOMM

International Journal of Research in Community ServicesInternational Journal of Research in Community Services

This study aims to understand cognitive dissonance behavior in online consumers in a demographic and cross-cultural context. The research variables included cognitive dissonance, visual content of the website, psychological (emotions, preferences, perceptions), demographics and cross-culture. This study uses a quantitative approach. Novelty is research with a demographic and cross-cultural approach in Indonesia. Indonesia has demographic and cultural diversity. The sampling method is purposive sampling. The data collection technique used questionnaires. Data was obtained by 428 respondents. Data analysis with SEM-PLS. This research produced a model. The models findings show that demographics and cross-cultural have impact on cognitive dissonance behavior in online consumers. The implications of future research are that online marketing strategies need to consider demographic and cross-cultural factors of a country so that online marketing strategies can be more effective. The limitation of research is that research is carried out with a quantitative approach, in the future it can be carried out with a qualitative approach or a quantitative qualitative mix method.

The results of this study have provided evidence that demographic and cross-cultural factors significantly influence the relationship between website visual content and cognitive dissonance behavior.These factors, including age, ethnicity, gender, education, religion, socioeconomic conditions, values, norms, and traditions, play a crucial role in shaping how online consumers experience and resolve cognitive dissonance.Therefore, understanding these demographic and cross-cultural nuances is essential for developing effective online marketing strategies.

Future research should explore the underlying psychological mechanisms that connect demographic and cross-cultural factors to cognitive dissonance in online shopping, potentially utilizing qualitative methods to gain deeper insights into consumer motivations and experiences. Furthermore, investigations into the effectiveness of personalized marketing strategies tailored to specific demographic and cultural segments could provide valuable guidance for businesses seeking to minimize cognitive dissonance and enhance customer satisfaction. Finally, expanding the scope of research to include generational differences, such as Generation Z, and examining the impact of emerging technologies like augmented reality and virtual reality on cognitive dissonance in online environments would contribute to a more comprehensive understanding of this complex phenomenon, ultimately leading to more effective and ethical online marketing practices. These studies should involve a minimum of 150 participants to ensure robust findings and generalizability.

  1. Putamen FDOPA uptake and its relationship tot cognitive functioning in PD - Journal of the Neurological... linkinghub.elsevier.com/retrieve/pii/S0022510X06002292Putamen FDOPA uptake and its relationship tot cognitive functioning in PD Journal of the Neurological linkinghub elsevier retrieve pii S0022510X06002292
  2. Putamen FDOPA uptake and its relationship tot cognitive functioning in PD - Journal of the Neurological... jns-journal.com/retrieve/pii/S0022510X06002292Putamen FDOPA uptake and its relationship tot cognitive functioning in PD Journal of the Neurological jns journal retrieve pii S0022510X06002292
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