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LingPoet: Journal of Linguistics and Literary ResearchLingPoet: Journal of Linguistics and Literary Research

Affect in the appraisal framework is used as a model to examine the attitude and emotion expressed by the writer or speaker in the sentence context. This study aims to assess the affect on the 5 content with the most likes, in the form of photos and videos (reels), on the UNICEF Instagram in October 2024 with the topic of Palestine. A descriptive qualitative approach was used in writing this article. It has been found that UNICEF uses 25 affects and is more likely to use negative affects to depict the conflict in Palestine with the occurrence of 20 negative affects. In addition, UNICEF uses 3 positive affects and 2 neutral affects in Palestine-related content on Instagram.

This study concludes that UNICEF predominantly utilizes negative affect in its portrayal of the Palestine conflict on Instagram, employing a descriptive qualitative approach to analyze the top 5 most-liked posts from October 2024.The analysis revealed a total of 25 affects, with 20 being negative, 3 positive, and 2 neutral, indicating a strong emphasis on conveying the gravity of the situation.disquiet] subsystem, appearing 9 times, underscores the emotional impact of the conflict as presented by UNICEF.

Penelitian lebih lanjut dapat dilakukan untuk menganalisis perbandingan representasi isu Palestina pada platform media sosial lainnya, seperti TikTok atau X (Twitter), untuk memahami bagaimana perbedaan platform memengaruhi strategi komunikasi dan respons audiens. Selain itu, studi mendalam mengenai dampak emosional dari konten UNICEF terhadap perubahan perilaku audiens, seperti peningkatan donasi atau partisipasi dalam aksi advokasi, akan memberikan wawasan berharga tentang efektivitas kampanye kesadaran. Terakhir, penelitian dapat difokuskan pada analisis longitudinal terhadap evolusi penggunaan bahasa dan framing isu Palestina oleh UNICEF dari waktu ke waktu, terutama dalam menanggapi perkembangan politik dan sosial yang dinamis, untuk mengidentifikasi tren dan potensi pergeseran dalam strategi komunikasi organisasi.

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