UYPUYP

MALIAMALIA

This study examines the development strategy of ornamental fish cultivation from an Islamic economic perspective, with a case study of Naga Aquatic in Medan City. The research aims to analyze how business strategies can align with Islamic principles while enhancing competitiveness and sustainability in the ornamental fish sector.

This study concludes that the development of Naga Aquatic Ornamental Fish in Medan is strongly influenced by both internal and external factors.Internally, the business benefits from product diversity, strong brand credibility, and market adaptability.Externally, it faces growing demand, consumer preference for unique species, and promotional opportunities via social media.Aligned with these findings, six alternative strategies were formulated through SWOT analysis.optimizing superior products, strengthening digital promotion, innovating derivative products, collaborating with local fisheries, expanding through direct marketing, and building consumer communities.These strategies not only respond to market dynamics but also reflect Islamic economic principles such as ethical entrepreneurship, community empowerment, and value-driven growth.Thus, the research successfully addresses its objectives by identifying strategic directions, integrating sharia values, and proposing actionable solutions for sustainable business development in the ornamental fish industry.

To further enhance the competitiveness and sustainability of the ornamental fish sector, future research could explore the integration of Islamic financial instruments, such as mudarabah or qard hasan, into business development strategies for aquaculture entrepreneurs. Additionally, a comparative study across multiple businesses and regions would increase the generalizability of findings and provide deeper insights into the effectiveness of proposed strategies. Finally, investigating the impact of digital marketing and social media promotion on consumer behavior and market dynamics in the ornamental fish industry could offer valuable practical implications for entrepreneurs and policymakers.

  1. ANALISIS IMPLEMENTASI ALTERNATIF MODEL JUAL BELI PADA PRODUK JUAL BELI TANAH DENGAN HAK MEMBELI KEMBALI... doi.org/10.35891/ml.v11i2.1775ANALISIS IMPLEMENTASI ALTERNATIF MODEL JUAL BELI PADA PRODUK JUAL BELI TANAH DENGAN HAK MEMBELI KEMBALI doi 10 35891 ml v11i2 1775
  2. Analisis Pemasaran Budidaya Ikan Hias Air Tawar dalam Perspektif Ekonomi Islam | AL-Muqayyad. analisis... doi.org/10.46963/jam.v5i2.808Analisis Pemasaran Budidaya Ikan Hias Air Tawar dalam Perspektif Ekonomi Islam AL Muqayyad analisis doi 10 46963 jam v5i2 808
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