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Riset Akuntansi dan Keuangan IndonesiaRiset Akuntansi dan Keuangan Indonesia

This study aims to examine factors that affect the intention to buy an electric vehicle from the perspectives of the theory of planned behaviour, norm activation model, and frugality. The studys results reveal that attitudes, subjective norms, perceived behavioural control, personal norms, and frugality directly influence the intention to purchase an electric vehicle. Additionally, the perception of incentives, ascription of responsibility, and awareness of consequences also indirectly influence the intention to buy an electric vehicle. The studys findings suggest that both the government and entrepreneurs must play a significant role in hastening the transition from fossil fuel vehicles to electric vehicles. The government can implement both fiscal and non-fiscal policies. Specifically, it can provide fiscal incentives to encourage the purchase of electric vehicles and expedite the development of public electric vehicle charging station infrastructure, making it easier for consumers to charge their cars. Automotive entrepreneurs can contribute by promoting safe, comfortable, and affordable electric vehicles, thereby increasing consumer confidence in them.

The study demonstrates that intention to purchase electric vehicles is influenced by factors including the perception of incentives, personal norms, attitudes, subjective norms, perceived behavioral control, and frugality.Collaboration between the government and automotive entrepreneurs is crucial for accelerating the transition from fossil fuel vehicles to electric vehicles.The government should provide incentives and develop charging infrastructure, while entrepreneurs should focus on promoting safe, comfortable, and affordable electric vehicles.

Future research should investigate the specific factors influencing the adoption of different types of electric vehicles, moving beyond a general examination. Qualitative research methods, such as in-depth interviews and observations, could provide richer insights into consumer motivations and barriers to electric vehicle adoption, complementing the quantitative findings of this study. Building upon the current research, further investigation is needed to explore the role of social influence and community-level factors in shaping consumer attitudes and intentions towards electric vehicles. Specifically, research could examine how peer networks, social media, and local policies impact the diffusion of electric vehicles within communities. Considering the existing literature and the current studys findings, research should also focus on the impact of government policies beyond financial incentives, such as regulations promoting electric vehicle infrastructure and access, and their effectiveness in driving adoption. Finally, exploring the interplay between consumer values, environmental concerns, and economic considerations in the decision-making process regarding electric vehicle purchases could provide valuable insights for policymakers and manufacturers aiming to promote sustainable transportation.

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