Publisher

UMBUMB

Journal SINERGISINERGI Abstract

There is a lot of media for promotion. The brochure is still widely used because of its simple, portable, and easy to carry anywhere. However, in this age of sophistication, the brochure is not effectively used for the millennial generation. Augmented Reality (AR) and Virtual Reality (VR) have been applied to many applications such as education, tourism, advertising, and news reports. With the rapid development of VR and AR there are higher continuously requirements for enhancing brochure media effectiveness. AR and VR provide a potential solution for interaction between person and brochure as new emerging information technology. In this research, AR and VR are used to better educate tourists and visitors about the museum they choose to visit. Muhammadiyah Museum and its historical collection used as an example of applying AR and VR to the brochure as a promoting media. The Multimedia Development Life Cycle (MDLC) method applied to develop AR and VR. AR and VR system was tested by 30 under graduation students with 74.92% of acceptance. This research shows the AR and VR brochure is very feasible and successfully sent information about the various kinds of historical collections in museum Muhammadiyah and very helpful as promoting media.

Conclusion

The use of brochure media by using AR and VR technology for the Muhammadiyah Museum has been successfully implemented.The application was tested using the Black Box Test, Compatibility Test, Marker Detection Test, and SUS with a successful or feasibility rate of 100%, 100%, 100%, and 74.These results indicate that the Muhammadiyah Museum AR and VR application is very feasible to use, informative, and helpful in introducing the museum to the public.

Future Research

Further research could explore the integration of haptic feedback into the VR experience to enhance the sense of immersion and allow visitors to virtually interact with museum artifacts. Additionally, studies could investigate the use of artificial intelligence to personalize the AR tour based on visitor interests and prior knowledge, creating a more engaging and tailored learning experience. Finally, research should focus on developing a more robust and user-friendly interface for creating and managing AR/VR museum content, empowering museum staff to easily update and expand the virtual exhibits without requiring specialized technical skills. These advancements will not only enrich the visitor experience but also contribute to the broader field of cultural heritage preservation and digital storytelling, making museum collections more accessible and engaging for diverse audiences.

References

1. Effectivity of Augmented Reality as Media for History Learning | International Journal of Emerging Technologies... doi.org/10.3991/ijet.v14i16.10663Effectivity of Augmented Reality as Media for History Learning International Journal of Emerging Technologies doi 10 3991 ijet v14i16 10663
2. THE VISUALISATION OF MUHAMMADIYAH MUSEUM USING AUGMENTED AND VIRTUAL REALITY TECHNOLOGY | Putra | SINERGI.... doi.org/10.22441/sinergi.2021.2.002THE VISUALISATION OF MUHAMMADIYAH MUSEUM USING AUGMENTED AND VIRTUAL REALITY TECHNOLOGY Putra SINERGI doi 10 22441 sinergi 2021 2 002
3. The Impact of an Interactive Virtual Museum on Students’ Attitudes Toward Cultural Heritage Education... online-journals.org/index.php/i-jet/article/view/5300The Impact of an Interactive Virtual Museum on StudentsAo Attitudes Toward Cultural Heritage Education online journals index php i jet article view 5300

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