BUMIGORABUMIGORA

Humanitatis : Journal of Language and LiteratureHumanitatis : Journal of Language and Literature

Music is delivered through audio and in the form of a video called a Music Video. Music videos serve as a marketing tool and often as a means of open expression to the general public. This study aims to describe the relationship between signs and meanings in the music video You Only Live Once by Suicide Silence. This research employs a descriptive qualitative method to describe data analysis relevant to the topic matter of the study. Based on the result, it can be concluded that the signs contained in the You Only Live Once music video by Suicide Silence represent the human struggle in social life, including humans entering a new phase, differences and diversity, abuse of power by security forces, misuse of intelligence by scientists, the needs of children, prostitution, criminal activity, generational conflict, marital demands, and the inevitability of death.

The analysis of Suicide Silences You Only Live Once music video reveals a successful representation of human struggles within society through its visual signs.These signs depict various challenges, including navigating new life phases, confronting societal differences, and grappling with issues like abuse of power, exploitation, and the complexities of human relationships.Ultimately, the music video serves not only as a marketing tool but also as a medium for conveying meaningful messages about the human condition.

Penelitian lanjutan dapat dilakukan dengan menganalisis dimensi audio dari video musik ini untuk melihat bagaimana elemen suara memperkuat pesan visual yang disampaikan. Selain itu, studi komparatif dapat dilakukan dengan membandingkan representasi kehidupan manusia dalam video musik dari genre yang berbeda, seperti pop atau hip-hop, untuk mengidentifikasi perbedaan dan persamaan dalam pendekatan artistik dan pesan yang disampaikan. Terakhir, penelitian kualitatif mendalam dapat dilakukan dengan mewawancarai penggemar musik Suicide Silence untuk memahami bagaimana mereka menginterpretasikan pesan-pesan tersembunyi dalam video musik ini dan bagaimana pesan-pesan tersebut memengaruhi pandangan mereka tentang kehidupan dan masyarakat. Penelitian-penelitian ini diharapkan dapat memberikan pemahaman yang lebih komprehensif tentang peran video musik sebagai media komunikasi yang kompleks dan multidimensional.

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