AKRABJUARAAKRABJUARA

Akrab Juara : Jurnal Ilmu-ilmu SosialAkrab Juara : Jurnal Ilmu-ilmu Sosial

Organizational communication plays a crucial role in determining employee performance effectiveness, especially amid the dynamic challenges of the modern workplace. PT Alton Yogantara Perkasa, a company engaged in construction services, faces the need to continuously enhance employee productivity and efficiency. This study aims to analyze the organizational communication strategies implemented to improve employee performance. The research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews with management and employees, and internal company documentation. The results indicate that effective communication strategies such as two-way communication, information transparency, and regular feedback delivery create a conducive work environment and enhance employee motivation. Moreover, the use of internal digital communication media accelerates information flow and strengthens interdepartmental coordination. Participatory communication also reinforces employees sense of involvement and responsibility toward achieving organizational goals. Therefore, well-planned, adaptive, and participatory communication strategies play a significant role in supporting the sustainable improvement of employee performance at PT Alton Yogantara Perkasa.

The study concludes that the organizational communication strategy at PT.Alton Yogantara Perkasa is quite effective both internally and externally.This effectiveness is crucial in supporting smooth coordination, increasing work motivation, and building a positive company image.While vertical communication is effective in conveying directives, strengthening feedback mechanisms is necessary for greater employee participation.Horizontal communication fosters collaboration, and a holistic approach integrating formal and personal communication contributes to a productive work environment.

Berdasarkan temuan penelitian, terdapat beberapa saran penelitian lanjutan yang dapat dilakukan. Pertama, penelitian lebih lanjut dapat dilakukan untuk menguji efektivitas berbagai metode komunikasi digital internal, seperti penggunaan platform kolaborasi atau aplikasi pesan instan, terhadap peningkatan kecepatan dan akurasi penyebaran informasi di antara karyawan. Kedua, penelitian dapat difokuskan pada pengembangan model komunikasi partisipatif yang lebih inklusif, dengan melibatkan karyawan dari berbagai tingkatan dalam proses pengambilan keputusan dan perencanaan strategis perusahaan. Ketiga, studi komparatif dapat dilakukan dengan membandingkan strategi komunikasi organisasi di PT. Alton Yogantara Perkasa dengan perusahaan lain dalam industri konstruksi, untuk mengidentifikasi praktik-praktik terbaik dan peluang peningkatan. Penelitian-penelitian ini diharapkan dapat memberikan wawasan yang lebih mendalam tentang bagaimana komunikasi organisasi dapat dioptimalkan untuk meningkatkan kinerja karyawan dan mencapai tujuan organisasi secara berkelanjutan. Dengan demikian, perusahaan dapat terus beradaptasi dengan dinamika lingkungan bisnis yang semakin kompleks dan kompetitif.

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