POLSRIPOLSRI
International Journal of Advanced Research in Social StudiesInternational Journal of Advanced Research in Social StudiesThis research was motivated by customer interest in mobile banking which is continues to increase, especially during the pandemic Covid 19. The purpose of this research is to find out how the influence of each variable of convenience, benefit and risk either partially or simultaneously on customers interest by using mobile banking. The sample in this research was customers of Bank BNI 46 Musi Palembang, there were totally 100 peoples during took for research samples. This research methods use multiple linear regression. The datas quality testing was done by Validity and Reability tests. The hypothesis tested was done by t test, f test and determinant (R2). The results of this research has indicate that the variables of convenience, benefits and risks either partially or simultaneously affect customer interest by using mobile banking. Based on the validity tested obtained the value of Signifacant (2-tailed) 0.000 is smaller than 0.05, its mean valid, and r count (person correlation) is greater than r tabel (0.1966) so that the item or question was valid. While based on reability, Cronbachs Alpha > 0.60 mean tha the datas was realiabled. The coefficient of Determination (R2) obtained 1s 0.719 mean that 71.9 percent of customer interest was influenced such as convience, benefits and risk variables, while remaining 28.1 percent was explained by other variables. And the R value (correlation coefficient) of 0.848 mean that there were a strong relation between variables.
The research concludes that convenience, benefit, and risk variables significantly and positively influence customer interest in using mobile banking.Simultaneously, these three variables also have a significant positive effect on customer interest.The study highlights the importance of these factors in driving customer adoption and usage of mobile banking services at BNI 46 Musi Palembang Branch.
Penelitian lebih lanjut dapat dilakukan untuk mengeksplorasi faktor-faktor lain yang mungkin memengaruhi minat nasabah dalam menggunakan mobile banking, seperti tingkat literasi digital, kepercayaan terhadap keamanan sistem perbankan, dan pengaruh norma sosial. Selain itu, studi komparatif dapat dilakukan dengan membandingkan minat nasabah di berbagai cabang BNI 46 atau bahkan dengan bank lain untuk mengidentifikasi praktik terbaik dan perbedaan regional. Terakhir, penelitian kualitatif, seperti wawancara mendalam dengan nasabah, dapat memberikan wawasan yang lebih mendalam tentang pengalaman dan persepsi mereka terhadap mobile banking, sehingga membantu bank dalam merancang layanan yang lebih sesuai dengan kebutuhan dan harapan nasabah. Penelitian-penelitian ini diharapkan dapat memberikan kontribusi signifikan bagi pengembangan strategi pemasaran dan peningkatan kualitas layanan mobile banking di masa depan, serta memperluas pemahaman tentang perilaku konsumen dalam konteks perbankan digital.
| File size | 472.62 KB |
| Pages | 16 |
| DMCA | Report |
Related /
PENERBITGOODWOODPENERBITGOODWOOD Penelitian ini menyimpulkan bahwa peran Kepala Distrik Wanggar lebih menonjol dalam aspek sosial seperti kerukunan masyarakat dan penanganan konflik, dibandingkanPenelitian ini menyimpulkan bahwa peran Kepala Distrik Wanggar lebih menonjol dalam aspek sosial seperti kerukunan masyarakat dan penanganan konflik, dibandingkan
PENERBITGOODWOODPENERBITGOODWOOD Upaya perbaikan yang telah dilakukan mencakup sosialisasi informal, konfirmasi formasi, dan koordinasi dengan Baperjakat, namun diperlukan langkah lebihUpaya perbaikan yang telah dilakukan mencakup sosialisasi informal, konfirmasi formasi, dan koordinasi dengan Baperjakat, namun diperlukan langkah lebih
GUBUGJOURNALGUBUGJOURNAL This paper explains how to build tolerance between religious communities that raises the issue of the problematic Nyepi and the construction of placesThis paper explains how to build tolerance between religious communities that raises the issue of the problematic Nyepi and the construction of places
GEUTHEEINSTITUTEGEUTHEEINSTITUTE Arbitration is an increasingly developing dispute resolution mechanism in Indonesia, particularly in the business and trade sectors. To ensure its credibilityArbitration is an increasingly developing dispute resolution mechanism in Indonesia, particularly in the business and trade sectors. To ensure its credibility
AMAYOGYAKARTAAMAYOGYAKARTA Transportation in the current era has become an inseparable need for human life, because transportation is one of the tools that connects from one regionTransportation in the current era has become an inseparable need for human life, because transportation is one of the tools that connects from one region
UMPUMP Research that introduces Javanese traditional games in BIPA learning is an effective strategy to improve the quality of language learning in the VUCA era.Research that introduces Javanese traditional games in BIPA learning is an effective strategy to improve the quality of language learning in the VUCA era.
SEMBILANPEMUDASEMBILANPEMUDA Hal ini menunjukkan bahwa terdapat pengaruh penggunaan strategi pembelajaran peningkatan kemampuan berpikir terhadap hasil belajar siswa di SMK Setia DarmaHal ini menunjukkan bahwa terdapat pengaruh penggunaan strategi pembelajaran peningkatan kemampuan berpikir terhadap hasil belajar siswa di SMK Setia Darma
UNINDRAUNINDRA The study concludes that the most frequently used translation technique among Indonesian EFL learners is literal translation. While the translation competenceThe study concludes that the most frequently used translation technique among Indonesian EFL learners is literal translation. While the translation competence
Useful /
ESDMESDM Sampel air tanah dianalisis di laboratorium untuk menentukan konsentrasi ion utama, kemudian data dianalisis menggunakan Diagram Piper, Diagram Gibbs,Sampel air tanah dianalisis di laboratorium untuk menentukan konsentrasi ion utama, kemudian data dianalisis menggunakan Diagram Piper, Diagram Gibbs,
PENERBITGOODWOODPENERBITGOODWOOD Penelitian ini bertujuan untuk menganalisis implementasi kebijakan pencegahan pernikahan anak di bawah umur di Kabupaten Garut, mengidentifikasi faktorPenelitian ini bertujuan untuk menganalisis implementasi kebijakan pencegahan pernikahan anak di bawah umur di Kabupaten Garut, mengidentifikasi faktor
UNDARUNDAR Blau. Informan dalam penelitian ini terdiri atas santri putra dan santri abdi dalem putra yang ada di Pondok Pesantren Maimunah Fil Madinah. PenelitianBlau. Informan dalam penelitian ini terdiri atas santri putra dan santri abdi dalem putra yang ada di Pondok Pesantren Maimunah Fil Madinah. Penelitian
UBBGUBBG The findings highlight a significant need for targeted vocabulary instruction, particularly focusing on aspects like meaning, pronunciation, and connotation.The findings highlight a significant need for targeted vocabulary instruction, particularly focusing on aspects like meaning, pronunciation, and connotation.