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Journal of Economicate StudiesJournal of Economicate Studies

Hasil penelitian yang dilakukan bahwa dalam proses pembelian rumah cash Mutiara Hijau Tambaksogra At PT. Graha Perwira Pratama ada dua yaitu kredit dan cash, pembelian rumah secara cash diterapkan oleh PT. Graha Perwira Pratama cabang Perumahan Mutiara Hijau Tambaksogra Kecamatan Kembaran Kabupaten Banyumas, ada dua cara yaitu secara tunai dan secara bertahap, sedangkan pembelian rumah secara kredit dalam penerapan pembayaran dengan kredit di perumahan Mutiara Hijau Tambaksogra melibatkan bank melalui program kredit pemilikan rumah dan Pembiayaan Murabaha di Bank Syariah. Perbandingan pembelian rumah secara cash lebih murah harganya, prosesnya lebih mudah, tidak ada biaya administrasi, bebas dari aturan dan lebih aman, sedangkan pembelian rumah secara kredit tidak perlu menabung dalam jumlah besar untuk membeli rumah, cukup uang untuk membayar uang muka saja dan semakin besar uang muka atau semakin lama jangka waktu angsuran, maka angsurannya akan menjadi lebih murah.

The marketing strategy analysis conducted utilizes internal (marketing mix) and external environmental analysis, a sharia perspective, and a SWOT analysis.Salim Meat Kiosk has implemented an Islamic marketing strategy concept and executed it effectively in accordance with sharia principles.Among the fundamental principles are the application of Islamic marketing characteristics and Islamic business ethics, namely by identifying product aspects that comply with sharia principles and by emulating the marketing practices of the Prophet Muhammad (peace be upon him).

Based on the findings, this study suggests several avenues for further research. Firstly, it would be beneficial to conduct a comparative analysis of different housing developments in semi-urban areas, examining how developers balance affordability and ethical practices. Secondly, exploring the impact of digital platforms on housing finance accessibility, particularly in rural regions, could provide valuable insights. Lastly, a deeper investigation into the role of Islamic financial institutions in promoting maṣlaḥah-oriented housing access is warranted, considering their unique ethical framework.

  1. Islamicate Institute | Journal. islamicate institute journal journals studies biannually constitutes... doi.org/10.32506/joes.v2i1.463Islamicate Institute Journal islamicate institute journal journals studies biannually constitutes doi 10 32506 joes v2i1 463
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