LEMBAGAKITALEMBAGAKITA

International Journal Education and Computer Studies (IJECS)International Journal Education and Computer Studies (IJECS)

The fashion business today is one of the promising businesses. Thirty-One Collection Boutique is one of the business traders in the fashion sector that will be built in Karawang Regency. The purpose of this research is to develop a business strategy using the Business Model Canvas at Thirty-One Collection Boutique. The research method used is qualitative, data collection is done by interviewing fashion enthusiasts and fashion actors. This study analyzes the business model used by Thirty-One Collection Boutique using the Business Model Canvas, then analyzes each element using a SWOT analysis (Strength, Weakness, Opportunities, and Threats). The results of this study are a business strategy to increase productivity and see the risks that may be faced by the Thirty-One Collection Boutique Store and to help business actors to minimize the risks that may arise and find out the potential that can be developed in the Thirty-One Collection Boutique Store business.

The Thirty-One Collection Boutique Business Model Canvas can provide an overview of the production from the fashion business to investors.Based on this description, investors can make the right decisions in investing.Furthermore, business actors themselves can understand strategies to increase productivity and identify potential risks.The use of the Business Model Canvas approach and SWOT analysis can be beneficial for other business actors in formulating their business strategies.

Penelitian lebih lanjut dapat dilakukan untuk menguji efektivitas implementasi Business Model Canvas ini dalam jangka waktu yang lebih panjang, serta mengukur dampaknya terhadap peningkatan pendapatan dan pangsa pasar Thirty-One Collection Boutique. Selain itu, studi komparatif dapat dilakukan dengan membandingkan penerapan Business Model Canvas pada butik fashion lain dengan karakteristik serupa untuk mengidentifikasi praktik terbaik dan tantangan umum. Terakhir, penelitian dapat difokuskan pada pengembangan strategi pemasaran digital yang lebih terintegrasi dengan Business Model Canvas, seperti pemanfaatan influencer marketing atau personalisasi konten berdasarkan preferensi pelanggan, untuk meningkatkan jangkauan dan efektivitas promosi butik.

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