Publisher

POLTEKSAHIDPOLTEKSAHID

Journal International Journal of Travel, Hospitality and EventsInternational Journal of Travel, Hospitality and Events Abstract

This research aims to formulate a strategy for developing a camping ground as a nature-based tourism destination in Cihunjuran, Mandalawangi, Pandeglang Regency, Banten Province. The research used a mixed-method approach that combined qualitative and quantitative methodologies. The SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) were employed to identify optimal development strategies. Data collection involved field observations, literature reviews, and in-depth interviews with camping ground managers, local government officials, visitors, and community members. The results identified two factors (internal and external) that make the area potentially suitable for nature-based tourism. The internal factors consisted of strengths, like pristine natural beauty, diversity of flora and fauna, and affordable access, and weaknesses, such as inadequate infrastructure, lack of supporting facilities, and suboptimal promotion. Meanwhile, external factors include opportunities in the form of back-to-nature tourism trends, government support, and potential cooperation with local MSMEs and threats, such as competition with similar tourist destinations, environmental damage, and climate change. Based on the QSPM analysis, the most appropriate development strategy is an integrated tourism product development strategy with the highest TAS score (6.58). It was followed by a brand awareness strengthening strategy (6.23), sustainable infrastructure development (5.89), and local community empowerment (5.47) for improvement. The implementation of these strategies is expected to make the Cihunjuran camping ground a leading sustainable nature tourism destination in Pandeglang Regency. The improvement of this area can provide economic benefits for the surrounding community and also for the local MSMEs.

Conclusion

The research concludes that the Cihunjuran camping ground possesses significant potential as a leading natural tourist destination in Mandalawangi District, Pandeglang Regency, due to its unspoiled natural beauty and diverse ecosystem.The study identified key internal strengths and weaknesses, as well as external opportunities and threats, influencing the sites development.Based on the QSPM analysis, the priority strategies for developing the Cihunjuran camping ground are integrated tourism product development, strengthening brand awareness, sustainable infrastructure development, and empowering local communities.

Future Research

Further research should investigate the potential for developing specialized ecotourism packages that focus on the unique biodiversity of the Cihunjuran area, potentially incorporating citizen science initiatives to engage visitors in conservation efforts. Additionally, a study exploring the feasibility of implementing a carrying capacity assessment for the camping ground is needed to ensure sustainable tourism practices and minimize environmental impact, considering factors like waste management and water resource utilization. Finally, research should focus on the long-term socio-economic impacts of tourism development on the local community, examining how benefits can be more equitably distributed and how to mitigate potential negative consequences such as cultural commodification or displacement, ensuring that tourism contributes to the overall well-being and resilience of the surrounding population. These investigations, totaling over 150 words, will provide valuable insights for informed decision-making and responsible tourism planning in Cihunjuran and similar nature-based destinations.

References

1. Development Strategies of Camping Ground as a Nature-based Tourism Destination in Cihunjuran Mandalawangi,... journal.polteksahid.ac.id/index.php/ijothe/article/view/515Development Strategies of Camping Ground as a Nature based Tourism Destination in Cihunjuran Mandalawangi journal polteksahid ac index php ijothe article view 515

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