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Jurnal Pendidikan Sosial IndonesiaJurnal Pendidikan Sosial IndonesiaThe phenomenon of love scams has rapidly expanded in Southeast Asia, particularly in Thailand and Indonesia, producing significant financial, psychological, and social impacts. The high exposure rates in Thailand and the increasing reports in Indonesia highlight that digital citizens vulnerabilities stem not only from technical limitations but also from emotional factors, cultural norms, and weak regulations. This study aims to analyze the development of love scams in both countries and to identify the role of social education in strengthening digital literacy. Adopting a qualitative approach with a comparative case study design, the research relied on secondary data, including official reports, academic publications, and media coverage. Thematic analysis was applied to identify patterns, vulnerabilities, and preventive strategies. Findings reveal that Thailand emphasizes technological and legal reinforcements, while Indonesia focuses more on public education, though both face distinct challenges. The study concludes that integrating social education and digital literacy is essential for effective prevention and calls for cross-national collaboration and provision of psychosocial support for victims. Its key contribution lies in extending the discourse on love scams into the field of social education, ensuring that the issue is not confined solely to legal or technological domains.
This study concludes that the phenomenon of love scams in Thailand and Indonesia constitutes a complex form of digital crime shaped by intertwined psychological, social, cultural, and structural dimensions.The high exposure rates and massive financial losses in Thailand, alongside the growing number of cases in Indonesia with diverse modus operandi, demonstrate that vulnerabilities among digital citizens are rooted not only in technical limitations but also in emotional needs, limited digital literacy, weak legal protection, and social norms that foster trust.These findings highlight that social education, particularly through critical digital literacy, is central to strengthening resilience against online manipulation.
Future research should explore the effectiveness of integrating digital literacy into school curricula across both Indonesia and Thailand, moving beyond basic technical skills to encompass critical thinking about online interactions and emotional manipulation. Furthermore, studies could investigate the specific cultural factors that contribute to vulnerability in each country, allowing for the development of tailored prevention programs that resonate with local norms and values. Finally, research is needed to evaluate the impact of psychosocial support services for victims of love scams, identifying best practices for trauma recovery and reintegration into society, and potentially developing scalable interventions that can be widely implemented to mitigate the long-term harm caused by these crimes. These investigations, encompassing educational strategies, cultural sensitivity, and victim support, are crucial for building a more resilient digital society capable of combating the evolving threat of online romance fraud and protecting vulnerable individuals from exploitation.
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