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International Journal Of Education, Social Studies, And Management (IJESSM)International Journal Of Education, Social Studies, And Management (IJESSM)

The development of artificial intelligence (AI) technology has had a significant influence on the graphic design production process, including in conveying Islamic messages through visual media. This research aims to explain how AI can be optimized to increase the effectiveness of visual dawah without neglecting Islamic aesthetic and ethical values. Using a descriptive qualitative approach, this study examines the use of AI as a tool capable of accelerating the creative process, improving visual quality, and enabling the personalization of Islamic preaching messages according to the characteristics of the audience. The research results show that AI can function as a supporter that strengthens the delivery of Islamic messages, as long as its use remains supervised by designers to ensure it is in line with the principles of dawah and does not cause distortion of meaning. The balanced optimization of technology and human creativity is the key to the success of relevant, communicative, and effective visual preaching in the digital era.

The use of AI in visual dawah opens up a vast opportunity to increase the effectiveness of spreading the Islamic message.With more efficient, attractive, and contemporary graphic design, dawah can reach a wider audience, especially for generations familiar with visual media.Despite its convenience, the use of AI still requires digital literacy skills and a sound understanding of religion to ensure content remains in line with Islamic principles.

Penelitian lebih lanjut perlu dilakukan untuk mengeksplorasi pengembangan model AI yang secara khusus dirancang untuk menghasilkan konten visual dawah yang tidak hanya menarik secara estetika, tetapi juga secara konsisten selaras dengan prinsip-prinsip Islam yang mendalam. Selain itu, studi komparatif yang membandingkan efektivitas berbagai pendekatan AI dalam menyampaikan pesan-pesan keagamaan kepada kelompok audiens yang berbeda, seperti generasi muda, kelompok usia menengah, dan kelompok minoritas, akan memberikan wawasan berharga tentang bagaimana mengoptimalkan penggunaan teknologi ini untuk menjangkau berbagai lapisan masyarakat. Terakhir, penelitian yang berfokus pada pengembangan kerangka kerja etika yang komprehensif untuk penggunaan AI dalam konteks dawah, yang mencakup pertimbangan tentang bias algoritmik, representasi yang adil, dan perlindungan privasi, sangat penting untuk memastikan bahwa teknologi ini digunakan secara bertanggung jawab dan berkelanjutan dalam upaya penyebaran pesan-pesan Islam.

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Pages7
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