CRIACRIA

Requisitoire Law EnforcementRequisitoire Law Enforcement

Online trading business actors currently allow for violations of registered trademark rights, especially on the TikTok Shop e-commerce platform. Illegal distributors are a business scheme that uses other peoples registered trademarks without permission, either in product photos in their online stores or in the similarity of the products traded. This study aims to examine legal protection for brands and the potential for trademark violations in online trading on the TikTok Shop e-commerce. The research method in this study is empirical juridical, data collection is carried out by means of direct observation and interviews with informants who meet the sample criteria, informants are selected using a purposive sampling technique. The research informants in this study numbered 2 people who met the criteria. The informants name and product brand are private with a certain code to ensure data confidentiality and informant security. Currently, Indonesia has legal protection for brands, namely Law Number 20 of 2016 concerning Brands and Geographical Indications. Actions taken by illegal distributors without permission from the registered brand owner have the potential to violate registered brand rights, namely being subject to a maximum sentence of 5 years and/or a maximum fine of 5 billion rupiah.

Legal protection of trademark rights in Indonesia is based on Law Number 20 of 2016 concerning Trademarks and Geographical Indications, which protects registered trademarks for ten years.The actions of illegal distributors who utilize registered trademarks without permission in their online stores on TikTok Shop have the potential to violate trademark laws.These violations can result in a maximum penalty of five years imprisonment and/or a fine of five billion rupiah, as stipulated in the aforementioned law.

Penelitian lebih lanjut perlu dilakukan untuk mengkaji efektivitas penegakan hukum terhadap pelanggaran merek di platform e-commerce seperti TikTok Shop, termasuk peran aktif platform dalam mencegah praktik ilegal tersebut. Selain itu, studi komparatif dapat dilakukan dengan negara lain yang memiliki regulasi serupa untuk mengidentifikasi praktik terbaik dalam melindungi hak kekayaan intelektual di era digital. Terakhir, penelitian mengenai kesadaran hukum masyarakat, khususnya pelaku usaha online, terhadap pentingnya merek dan konsekuensi hukum dari pelanggaran merek, perlu digali lebih dalam untuk meningkatkan kepatuhan dan mencegah praktik ilegal di masa depan. Penelitian-penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam memperkuat perlindungan hak kekayaan intelektual dan menciptakan lingkungan bisnis online yang sehat dan adil bagi semua pihak.

  1. Implementasi Ratifikasi Agreement on Trade Related Aspects of Intellectual Property Right (Trips Agremeent)... journal.umy.ac.id/index.php/jphk/article/view/11749Implementasi Ratifikasi Agreement on Trade Related Aspects of Intellectual Property Right Trips Agremeent journal umy ac index php jphk article view 11749
  2. PERLINDUNGAN HAK CIPTA DALAM TRANSAKSI DAGANG INTERNASIONAL | Prasetyawati | JURNAL SOSIAL HUMANIORA... doi.org/10.12962/J24433527.V4I1.640PERLINDUNGAN HAK CIPTA DALAM TRANSAKSI DAGANG INTERNASIONAL Prasetyawati JURNAL SOSIAL HUMANIORA doi 10 12962 J24433527 V4I1 640
  3. Pertanggungjawaban Pidana Perbuatan Penggunaan Merek Yang Sama Pada Pokoknya Tanpa Izin (Analisis Putusan... jurnal.umsu.ac.id/index.php/edutech/article/view/2759Pertanggungjawaban Pidana Perbuatan Penggunaan Merek Yang Sama Pada Pokoknya Tanpa Izin Analisis Putusan jurnal umsu ac index php edutech article view 2759
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