NASKAHACEHNASKAHACEH
Jurnal Pengabdian BangsaJurnal Pengabdian BangsaMicro, Small, and Medium Enterprises (MSMEs) play an important role in economic development but often face limitations in digital literacy, English language proficiency, and basic business management, which reduce their competitiveness in the digital era. This community service program aimed to optimize digital media as an integrated platform to strengthen practical English skills and business management competencies among MSME actors. The program employed a participatory and practice-oriented approach consisting of training, hands-on practice, and continuous mentoring. Training activities focused on functional English for business communication, digital media utilization for marketing, and basic management practices such as branding and simple bookkeeping. The results indicate improvements in participants ability to use English for product promotion, increased use of digital media for marketing activities, and greater awareness of structured business management. Participants also showed higher engagement and confidence in applying digital tools to their daily business operations. These findings suggest that integrated digital media–based capacity building is effective in supporting MSME empowerment and sustainable economic development.
This community service program demonstrates that optimizing digital media as an integrated platform for strengthening English language skills and business management competencies is effective in enhancing the capacity of Micro, Small, and Medium Enterprise (MSME) actors.The implementation of a structured approach combining training, hands-on practice, and continuous mentoring resulted in improved functional use of English for business communication, increased utilization of digital media for product promotion, and greater awareness of basic business management practices.Future PKM initiatives should adopt integrated and practice-oriented approaches, extend mentoring periods, and incorporate quantitative performance indicators to strengthen impact evaluation.
Berdasarkan hasil penelitian ini, terdapat beberapa saran penelitian lanjutan yang dapat dilakukan. Pertama, penelitian lebih lanjut dapat dilakukan untuk mengukur dampak jangka panjang dari program pelatihan ini terhadap peningkatan pendapatan dan pertumbuhan bisnis MSME. Hal ini dapat dilakukan dengan membandingkan kinerja bisnis peserta sebelum dan sesudah program, serta memantau perkembangan mereka dalam jangka waktu tertentu. Kedua, penelitian dapat difokuskan pada pengembangan model pelatihan digital media yang lebih personal dan adaptif, dengan mempertimbangkan tingkat literasi digital dan kebutuhan spesifik masing-masing MSME. Pendekatan ini dapat melibatkan penggunaan teknologi adaptif atau pengembangan kurikulum yang fleksibel. Ketiga, penelitian perlu dilakukan untuk mengeksplorasi peran pentingnya kolaborasi antara akademisi, pemerintah, dan sektor swasta dalam mendukung pengembangan kapasitas digital MSME secara berkelanjutan. Penelitian ini dapat mengidentifikasi model kemitraan yang efektif dan mengukur dampaknya terhadap peningkatan daya saing MSME di pasar global. Dengan demikian, penelitian-penelitian lanjutan ini diharapkan dapat memberikan kontribusi signifikan terhadap pemberdayaan MSME dan peningkatan ekonomi yang inklusif.
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