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Almana : Jurnal Manajemen dan BisnisAlmana : Jurnal Manajemen dan Bisnis

Public health centers play a strategic role in shaping positive patient experiences that influence satisfaction and loyalty. This study aims to analyze the influence of service quality, perceived value, and perceived price on patient satisfaction and loyalty. Using a quantitative explanatory approach, data were collected from 397 respondents selected through purposive sampling from the 2023 patient population. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that service quality and perceived value have a positive and significant effect on patient satisfaction, while perceived price has a moderate influence. Patient satisfaction significantly mediates the relationship between the three independent variables and patient loyalty. These findings highlight the importance of improving service quality and enhancing perceptions of value and pricing to create a satisfying healthcare experience and foster long-term loyalty. The study provides practical insights for healthcare managers to strengthen service delivery and offer transparent pricing information, as well as empirical evidence for developing strategies to improve primary healthcare services based on patient satisfaction and loyalty.

This study concludes that service quality, perceived value, and perceived price have a significant influence on patient satisfaction, which in turn affects patient loyalty at Puskesmas Benowo Surabaya.Responsive, friendly, and professional services are able to create a positive experience during the treatment process, and patients feel that the service received is worth the cost, time, and effort they spend.Therefore, Puskesmas managers need to design service quality improvement strategies that touch all aspects of the patient experience to foster sustainable loyalty.

Penelitian selanjutnya dapat memperdalam pemahaman mengenai faktor-faktor lain yang memengaruhi loyalitas pasien, seperti peran komunikasi antara tenaga medis dan pasien, atau pengaruh lingkungan fisik puskesmas. Selain itu, studi dapat dilakukan dengan membandingkan tingkat kepuasan dan loyalitas pasien di berbagai puskesmas dengan karakteristik yang berbeda, seperti lokasi geografis, tingkat kepadatan penduduk, atau ketersediaan sumber daya. Terakhir, penelitian kualitatif dapat digunakan untuk menggali lebih dalam persepsi pasien mengenai kualitas layanan, nilai yang dirasakan, dan harga yang dikenakan, sehingga dapat memberikan rekomendasi yang lebih spesifik dan kontekstual bagi pengelola puskesmas dalam meningkatkan kualitas pelayanan kesehatan.

  1. The relationship among perceived value, patient loyalty and patient satisfaction in the hospitals | International... doi.org/10.53730/ijhs.v6ns7.13251The relationship among perceived value patient loyalty and patient satisfaction in the hospitals International doi 10 53730 ijhs v6ns7 13251
  2. The Effect of Hospital Service Quality, Perceived Value, and Perceived Price on Patient Loyalty and Patient... journalfeb.unla.ac.id/index.php/almana/article/view/2877The Effect of Hospital Service Quality Perceived Value and Perceived Price on Patient Loyalty and Patient journalfeb unla ac index php almana article view 2877
  1. #service quality#service quality
  2. #turnover intention#turnover intention
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