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Jurnal Agroekoteknologi dan AgribisnisJurnal Agroekoteknologi dan Agribisnis

Diterima 7 Januari 2025, Direvisi 26 Juni 2025, Disetujui terbit 30 Juni 2025, Diterbitkan online 1 September 2025. Keywords: Added-value, downstream processing, millennial farmers, Subang agribusiness. The Government of Subang Regency acknowledges the strategic role of horticultural production in supporting regional development financing. However, the recent decline in pineapple production, which has long been the regions flagship commodity, highlights the need to identify alternative horticultural products with strong economic potential. This study aims to explore the added value of selected commodities through the development of derivative products that can enhance competitiveness and sustainability. A descriptive approach was employed, using two stages of Focus Group Discussions (FGDs). The first stage served to verify and validate preliminary findings, while the second stage focused on designing development strategies. Twenty respondents participated, representing the Department of Agriculture, agribusiness entrepreneurs, banking institutions, and millennial farmers. The results show that pineapple, mangosteen, and mango are the most promising commodities for agribusiness expansion. Processing these fruits into derivative products reduces the risk of post-harvest losses, extends shelf life, ensures year-round availability, creates new product varieties, and offers potential health and cultural value. These innovations provide higher economic returns, increase farmers income, strengthen business sustainability, and diversify market opportunities. To achieve these outcomes, continuous promotion is needed to improve consumer awareness, alongside the development of commercial seed production using certified superior seeds. The findings suggest that value-added horticultural products can significantly enhance the contribution of the agricultural sector to regional economic development in Subang.

Pengolahan buah nanas, manggis, dan mangga menjadi produk turunan meningkatkan nilai ekonomi dan daya saing.Promosi produk turunan serta penggunaan benih unggul bersertifikat diperlukan untuk memperluas pasar dan meningkatkan produktivitas.Keterlibatan petani milenial dalam inovasi agribisnis menjadi kunci keberlanjutan pengembangan hortikultura di Subang.

1. Penelitian lebih lanjut tentang dampak penerapan teknologi modern pada produktivitas tanaman hortikultura di Subang. 2. Analisis strategi pemasaran produk olahan manggis untuk memperluas akses pasar nasional dan internasional. 3. Studi tentang peran petani milenial dalam pengembangan agribisnis berbasis inovasi dan digitalisasi. Penelitian ini dapat mengoptimalkan potensi Subang sebagai pusat hortikultura yang berkelanjutan dan kompetitif, dengan fokus pada penguatan rantai pasok dan peningkatan kualitas produk melalui kolaborasi antara pelaku usaha, pemerintah, dan lembaga pendidikan.

  1. 0. home browse journals resources submission books us contact information aims scope editorial board... doi.org/10.13189/ujar.2017.0503010 home browse journals resources submission books us contact information aims scope editorial board doi 10 13189 ujar 2017 050301
  2. Prospek Pengembangan Hortikultura (Studi Kasus: Subang, Jawa Barat) | Jurnal Agroekoteknologi dan Agribisnis.... doi.org/10.51852/za6kj569Prospek Pengembangan Hortikultura Studi Kasus Subang Jawa Barat Jurnal Agroekoteknologi dan Agribisnis doi 10 51852 za6kj569
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