ONERESEARCHONERESEARCH

International Journal of Religious and Cultural StudiesInternational Journal of Religious and Cultural Studies

This article aims to investigate the understanding of netizens on halal tourism and to conclude the appropriateness of halal tourism according to Islamic rules. The method employed was Islamic netnography. Findings from Instagram and Facebook posts and comments show various perspectives of netizens in halal tourism, from positive, doubtful, to negative. The reason for the advancement of halal tourism is to convey more noteworthy comfort for Muslim sightseers to still be able to carry out their worship and keep their faith while traveling, showing that the foremost fundamental needs that are prioritized to be satisfied in halal tourism are closely related to the exercises of revere. There are at least six essential Muslim needs in their day-by-day lives when travelling, particularly the ought to purify with water, places of worship, halal nourishment, activities of tourism that do not conflict with Islamic values, Ramadan administrations, and amusement facilities/services with protection.

The analysis reveals diverse perspectives among netizens regarding Halal Tourism, ranging from positive to doubtful and negative.The development of Halal Tourism can be significantly enhanced through government initiatives focused on tourist attractions and facilities, fostering new economic opportunities.The integration of Sharia principles provides a unique strategy for promoting tourism, supported by the Quran and Hadith, and further research should explore aspects such as Halal Food, Islamic Dress Code, and Islamic Ethics.

Berdasarkan hasil penelitian, terdapat beberapa saran penelitian lanjutan yang dapat dilakukan. Pertama, penelitian lebih lanjut dapat dilakukan untuk memahami secara mendalam motivasi dan preferensi wisatawan non-Muslim terhadap Halal Tourism, termasuk persepsi mereka mengenai aturan dan fasilitas yang ditawarkan. Kedua, studi komparatif dapat dilakukan untuk membandingkan implementasi Halal Tourism di berbagai destinasi, mengidentifikasi praktik terbaik, dan tantangan yang dihadapi. Ketiga, penelitian dapat difokuskan pada pengembangan model bisnis Halal Tourism yang berkelanjutan, yang tidak hanya memperhatikan aspek ekonomi, tetapi juga dampak sosial dan lingkungan. Penelitian-penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam pengembangan industri Halal Tourism yang inklusif, berkelanjutan, dan memberikan manfaat bagi seluruh pemangku kepentingan.

  1. Halal Tourism In Netizens’ Perspective | International Journal of Religious and Cultural Studies.... doi.org/10.34199/ijracs.2024.10.01Halal Tourism In NetizensAo Perspective International Journal of Religious and Cultural Studies doi 10 34199 ijracs 2024 10 01
  2. Musical Identity Online : A Netnographic Perspective of Online Communities - International Journal of... doi.org/10.7233/ijcf.2013.13.2.015Musical Identity Online A Netnographic Perspective of Online Communities International Journal of doi 10 7233 ijcf 2013 13 2 015
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