INTERNATIONALPUBLISHERINTERNATIONALPUBLISHER

Neo Journal of economy and social humanitiesNeo Journal of economy and social humanities

Industry players understanding and concern play a crucial role in shaping the implementation of green accounting and its implications for business sustainability among pempek MSMEs in Palembang City. Employing a quantitative approach, the data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings reveal that industry players understanding and concern have a significant positive effect on green accounting implementation. Furthermore, green accounting implementation exerts a significant positive effect on business sustainability. In contrast, industry players understanding and concern do not directly affect business sustainability. Mediation analysis further confirms that green accounting implementation fully mediates the relationship between industry players understanding and concern and business sustainability. These results indicate that awareness and concern alone are insufficient to enhance sustainability performance unless they are translated into concrete green accounting practices. Within the context of pempek MSMEs, green accounting emerges as a key mechanism that converts environmental awareness into sustainable business outcomes. This research enriches the literature on green accounting and MSME sustainability while offering practical insights for policymakers and pempek MSME development initiatives in Palembang City.

The study reveals that Industry Players Understanding and Awareness significantly influence Green Accounting Implementation.This suggests that knowledge of green accounting concepts and awareness of environmental issues play a crucial role in encouraging MSMEs to adopt environmentally responsible accounting practices.The implementation of green accounting practices, such as environmental cost recognition and production waste management, directly contributes to the long-term sustainability of pempek MSMEs.However, Industry Players Understanding and Awareness did not have a direct influence on Business Sustainability, indicating that awareness and concern alone are insufficient to improve business sustainability without the support of concrete and structured implementation.Green Accounting Implementation fully mediates the relationship between Industry Actors Understanding and Concern for Business Sustainability, demonstrating that green accounting serves as a crucial mechanism that translates awareness and concern into measurable sustainability outcomes.

Berdasarkan temuan penelitian ini, beberapa saran penelitian lanjutan dapat diajukan. Pertama, penelitian selanjutnya dapat mengeksplorasi dampak penerapan teknologi hijau (green technology) terhadap efisiensi pengelolaan limbah dan pengurangan emisi karbon pada industri pempek. Hal ini penting untuk mengidentifikasi solusi inovatif yang dapat meningkatkan keberlanjutan operasional. Kedua, penelitian dapat difokuskan pada pengembangan model pengukuran kinerja keberlanjutan yang lebih komprehensif, dengan mempertimbangkan aspek sosial dan lingkungan selain aspek ekonomi. Model ini dapat menjadi panduan bagi industri pempek dalam mengevaluasi dan meningkatkan kinerja keberlanjutan mereka. Ketiga, penelitian dapat meneliti peran pemerintah daerah dalam memfasilitasi adopsi praktik-praktik keberlanjutan pada industri pempek, misalnya melalui pemberian insentif, pelatihan, dan pendampingan. Dengan demikian, diharapkan dapat tercipta sinergi antara pelaku industri, pemerintah, dan masyarakat dalam mewujudkan industri pempek yang berkelanjutan.

  1. The Role of Industry Players’ Understanding and Concern in Green Accounting Implementation and... internationalpublisher.id/journal/index.php/Nejesh/article/view/405The Role of Industry PlayersAo Understanding and Concern in Green Accounting Implementation and internationalpublisher journal index php Nejesh article view 405
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