MANDALANURSAMANDALANURSA

Business ManagementBusiness Management

This study aims to describe the educational strategies used by the National Zakat Agency (BAZNAS) of North Lombok Regency to increase zakat fundraising through educational and awareness approaches. This study found that BAZNAS educational strategies include direct outreach in mosques and religious study groups, the use of social media and digital channels, and seasonal campaigns based on religious momentum. This approach has proven effective in increasing the understanding and participation of the Muslim community in paying zakat formally through official institutions. This study used a qualitative descriptive method with interview, observation, and documentation techniques. The results show that educational strategies play a significant role in building collective awareness, increasing public trust, and strengthening BAZNAS legitimacy as a professional and trustworthy zakat management institution.

The educational strategy implemented by the National Zakat Agency (BAZNAS) of North Lombok Regency has proven effective in increasing public awareness and participation in paying zakat through official institutions.Through direct outreach, digital media utilization, and religious campaigns, BAZNAS has been able to build a sustainable zakat culture within the community.This research confirms that the success of zakat fundraising is determined not only by administrative aspects but also by an educational approach that addresses the moral, spiritual, and social aspects of the Muslim community.

Penelitian lebih lanjut dapat dilakukan untuk mengkaji efektivitas berbagai metode pendidikan zakat yang disesuaikan dengan karakteristik demografis yang berbeda, seperti generasi muda, kelompok usia lanjut, atau masyarakat pedesaan. Selain itu, studi komparatif antara BAZNAS North Lombok Regency dengan lembaga zakat lain yang berhasil dalam meningkatkan kesadaran zakat dapat memberikan wawasan berharga tentang praktik terbaik yang dapat diadopsi. Terakhir, penelitian dapat difokuskan pada pengembangan model pengukuran dampak sosial dan ekonomi dari program zakat yang didanai oleh BAZNAS, untuk memastikan bahwa dana zakat benar-benar memberikan manfaat yang optimal bagi masyarakat yang membutuhkan, serta meningkatkan akuntabilitas dan transparansi lembaga dalam pengelolaan dana zakat.

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