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Law and JusticeLaw and Justice

The complexity of law enforcement in online trading fraud cases poses significant challenges. Sellers can carry out fraudulent activities through product counterfeiting or making transactions outside of e-commerce platforms, while buyers can commit fraud by falsifying identities and making fake orders. Despite efforts to address this problem through legal remedies, the prevalence of fraud has not decreased. In this normative legal research, fraudulent behavior is studied in relation to the provisions contained in the Electronic Information and Transaction Law and the Personal Data Protection Law. These findings underscore the importance of implementing authentication measures to verify the identity of sellers and buyers during online interactions. Such authentication methods can significantly reduce fraud by enabling the quick identification and tracking of perpetrators, ultimately deterring fraudulent behavior.

The study highlights the increasing prevalence of online fraud and the challenges in enforcing laws related to e-commerce transactions.It emphasizes the critical role of identity verification and authentication measures in mitigating these risks.Furthermore, the research underscores the importance of robust personal data protection frameworks, as enshrined in the Electronic Information and Transaction Law and the Personal Data Protection Law, to safeguard consumers and maintain trust in the digital marketplace.

Penelitian lebih lanjut perlu dilakukan untuk mengeksplorasi efektivitas berbagai metode autentikasi digital dalam mencegah penipuan online, termasuk penggunaan biometrik, otentikasi dua faktor, dan teknologi blockchain. Selain itu, penting untuk meneliti bagaimana hukum perlindungan data pribadi dapat diperkuat dan diimplementasikan secara efektif untuk melindungi konsumen dari penyalahgunaan informasi pribadi mereka dalam transaksi online. Terakhir, penelitian dapat difokuskan pada pengembangan model kerjasama antara pemerintah, platform e-commerce, dan lembaga keuangan untuk meningkatkan kesadaran masyarakat tentang risiko penipuan online dan menyediakan mekanisme pelaporan yang mudah diakses serta respons yang cepat terhadap insiden penipuan. Penelitian-penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam menciptakan lingkungan transaksi online yang lebih aman dan terpercaya bagi seluruh pengguna.

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