Publisher

169169

Journal PANTUN: Jurnal Ilmiah Seni BudayaPANTUN: Jurnal Ilmiah Seni Budaya Abstract

Indonesias music industry has undergone a significant transformation from the vinyl disc era to the digital era, with new challenges and opportunities in maintaining the existence of music groups. This research aims to explore Glorify the Lord Ensembles journey in gaining attention in the music industry and analyse their strategies for long-term sustainability. Qualitative research methods were used, including observation, interviews, and documentation studies to collect data from rehearsals, performances, and internal group interactions. The results revealed that Glorifys initial appeal came from their founder, Daud PM Saba, who blended pop, rock, R&B soul, and black gospel genres with signature choreography, attracting the attention of renowned artists and fans. Their sustainability strategy involves regular activities for members and active publications on social media, maintaining their existence during the passing pandemic and in the midst of music industry competition. Recommendations from this research are to continue adapting innovations in content, and social media interactions, as well as maintaining the quality of rehearsals, and collaborations that strengthen their reputation. This research provides important insights into successful existence strategies in the competitive music industry.

Conclusion

Glorify the Lord Ensemble has demonstrated resilience and significant growth in the Indonesian music industry through effective organizational management and consistent innovation.The groups success relies on a strong sense of community fostered through shared activities and a commitment to adapting to changing times, particularly leveraging social media for engagement and visibility.Their ability to navigate challenges like the COVID-19 pandemic by transitioning to online platforms further highlights their adaptability and dedication to maintaining member connection and musical quality.

Future Research

Penelitian lanjutan dapat dilakukan untuk mengeksplorasi lebih dalam dampak kolaborasi dengan musisi terkenal terhadap peningkatan popularitas dan jangkauan audiens Glorify the Lord Ensemble, serta menganalisis bagaimana strategi pemasaran digital yang lebih canggih dapat dimanfaatkan untuk memperluas basis penggemar mereka. Selain itu, studi komparatif dapat dilakukan dengan kelompok paduan suara lain di Indonesia untuk mengidentifikasi praktik terbaik dalam mempertahankan keberlanjutan dan relevansi di industri musik yang kompetitif. Terakhir, penelitian kualitatif mendalam mengenai pengalaman anggota Glorify, termasuk motivasi, tantangan, dan persepsi mereka tentang peran kelompok dalam kehidupan pribadi dan spiritual mereka, dapat memberikan wawasan berharga tentang faktor-faktor yang berkontribusi pada loyalitas dan komitmen jangka panjang. Penelitian-penelitian ini diharapkan dapat memberikan pemahaman yang lebih komprehensif tentang dinamika keberhasilan kelompok paduan suara di Indonesia dan memberikan rekomendasi praktis bagi kelompok lain yang ingin mencapai keberhasilan serupa.

References

1. Analisis Tentang Pentingnya Rencana Strategis Organisasi | Jurnal Indragiri Penelitian Multidisiplin.... doi.org/10.58707/jipm.v1i1.68Analisis Tentang Pentingnya Rencana Strategis Organisasi Jurnal Indragiri Penelitian Multidisiplin doi 10 58707 jipm v1i1 68
2. Journal | Universitas Nahdlatul Ulama Surabaya. journal universitas nahdlatul ulama surabaya quick jump... doi.org/10.33086/mtphj.v3i2.690Journal Universitas Nahdlatul Ulama Surabaya journal universitas nahdlatul ulama surabaya quick jump doi 10 33086 mtphj v3i2 690

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