KWIKKIANGIEKWIKKIANGIE
Jurnal Ekonomi PerusahaanJurnal Ekonomi PerusahaanLife risks can happen to anyone, including low-income people who are vulnerable to the risk of death and loss of property due to unexpected events. This research uses SWOT analysis, marketing strategy, 7P marketing mix, and Business Model Canvas to find out the causes of sales failure and solutions that can be used as a reference for the sale of Si Bijak microinsurance in the future. This research method uses qualitative methods through literature analysis, data, and information from interviews with 4 (four) subjects directly conducted in November 2023-January 2024 and verified through repeated checks so that it can be analyzed. The results showed the need for repricing and the addition of diverse marketing benefits, communication channels and media, massive sales activities through cooperation with microfinance institutions, social institutions, and communities, application of microinsurance development technology, to the increasing education/literacy public, promotional activities for ease of sales, and supervision and support from regulators.
The research findings indicate that Si Bijak products offer a unique combination of Sharia life and general insurance, appealing to the low-income market segment due to their affordability and ease of access.However, the study highlights the need for improved coordination among consortium members and a review of product pricing to enhance profitability.Furthermore, expanding marketing channels through collaboration with microfinance institutions, social organizations, and leveraging digital platforms is crucial for increasing market reach and achieving sustainable growth.
Based on the research findings, future studies should explore the development of a comprehensive digital platform for Si Bijak, integrating sales, risk management, and customer service to enhance accessibility and efficiency. Additionally, research could investigate the feasibility of bundling Si Bijak with microfinance products to create synergistic offerings that address the holistic financial needs of low-income individuals. Finally, further investigation is warranted to assess the effectiveness of targeted marketing campaigns tailored to specific community groups and leveraging social institutions to promote financial literacy and increase awareness of microinsurance benefits, ultimately contributing to greater financial resilience among vulnerable populations.
- Microinsurance in Effort To Enhance Indonesia's Economic Resilience | Business Review and Case Studies.... journal.ipb.ac.id/brcs/article/view/47583Microinsurance in Effort To Enhance Indonesias Economic Resilience Business Review and Case Studies journal ipb ac brcs article view 47583
- Penerapan Model Canvas, Marketing Mix Dan Teknologi Informasi Untuk Peningkatan Pemasaran Dan Penjualan... doi.org/10.21107/pangabdhi.v6i2.7586Penerapan Model Canvas Marketing Mix Dan Teknologi Informasi Untuk Peningkatan Pemasaran Dan Penjualan doi 10 21107 pangabdhi v6i2 7586
- ANALISIS PENGEMBANGAN MODEL BISNIS KANVAS PERUSAHAAN HORTIKULTURA PT. XYZ | Forum Agribisnis. analisis... doi.org/10.29244/fagb.9.2.185-199ANALISIS PENGEMBANGAN MODEL BISNIS KANVAS PERUSAHAAN HORTIKULTURA PT XYZ Forum Agribisnis analisis doi 10 29244 fagb 9 2 185 199
- Analisis Usaha Mikro dengan Pendekatan Business Model Canvas (BMC) | Ekonomi dan Bisnis. analisis usaha... ejournal.upnvj.ac.id/ekobis/article/view/1313Analisis Usaha Mikro dengan Pendekatan Business Model Canvas BMC Ekonomi dan Bisnis analisis usaha ejournal upnvj ac ekobis article view 1313
- Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business... jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1143Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis marketing mix and Business jurnal kwikkiangie ac index php JEP article view 1143
| File size | 484.59 KB |
| Pages | 17 |
| DMCA | Report |
Related /
IAIN SUIAIN SU Secondary data were obtained from books, peer-reviewed journals, and official reports published within the last six years. The findings indicate that theSecondary data were obtained from books, peer-reviewed journals, and official reports published within the last six years. The findings indicate that the
LPPPIPUBLISHINGLPPPIPUBLISHING The purpose of this study is to analyze and examine green marketing in comprehensive business strategy. The research method in this study uses qualitativeThe purpose of this study is to analyze and examine green marketing in comprehensive business strategy. The research method in this study uses qualitative
ACADEMICAREVIEWACADEMICAREVIEW Students achievement at SMP Negeri 1 Rantau Selamat has improved in academic aspects, religious behavior, and learning motivation. The academic scoresStudents achievement at SMP Negeri 1 Rantau Selamat has improved in academic aspects, religious behavior, and learning motivation. The academic scores
IAINSORONGIAINSORONG The research method used is library research with a theological-normative approach and contextual analysis, combining primary (legal texts, colonial documents)The research method used is library research with a theological-normative approach and contextual analysis, combining primary (legal texts, colonial documents)
UNESAUNESA The novelty obtained is that STEAM-PBL Integration as an Effective Approach can Increase Student Creativity compared to conventional methods, STEAM-PBLThe novelty obtained is that STEAM-PBL Integration as an Effective Approach can Increase Student Creativity compared to conventional methods, STEAM-PBL
UNWAHAUNWAHA The result of this socialization is a change that occurs in the understanding of the participants who take part in the socialization in the school environment.The result of this socialization is a change that occurs in the understanding of the participants who take part in the socialization in the school environment.
UNESAUNESA Vita Permai, as well as to find out the basis for the judges consideration of not granting Yohanes Mansri Oncoks lawsuit request with CV. Vita Permai toVita Permai, as well as to find out the basis for the judges consideration of not granting Yohanes Mansri Oncoks lawsuit request with CV. Vita Permai to
POLTEKKESTASIKMALAYAPOLTEKKESTASIKMALAYA Setelah mendapatkan pelatihan pengolahan tanaman jahe, edukasi tentang pengemasan dan pemasaran produk, sosialisasi perizinan industri rumah tangga dariSetelah mendapatkan pelatihan pengolahan tanaman jahe, edukasi tentang pengemasan dan pemasaran produk, sosialisasi perizinan industri rumah tangga dari
Useful /
IAIN SUIAIN SU Studi ini bertujuan untuk memeriksa dan membandingkan metode Hanafi dan Mutakallimin dalam menetapkan aturan yurisprudensi, dengan fokus pada keterapanStudi ini bertujuan untuk memeriksa dan membandingkan metode Hanafi dan Mutakallimin dalam menetapkan aturan yurisprudensi, dengan fokus pada keterapan
LPPPIPUBLISHINGLPPPIPUBLISHING Penelitian ini berangkat dari kebutuhan organisasi untuk mengelola manajemen kinerja secara lebih efektif di tengah transformasi digital, karena prosesPenelitian ini berangkat dari kebutuhan organisasi untuk mengelola manajemen kinerja secara lebih efektif di tengah transformasi digital, karena proses
STMIKJAYAKARTASTMIKJAYAKARTA Pada Raja Samudra Popok transaksi dan pencacatan masih menggunakan manual dengan buku besar, termasuk stock popok juga masih dicatat menggunakan MicrosoftPada Raja Samudra Popok transaksi dan pencacatan masih menggunakan manual dengan buku besar, termasuk stock popok juga masih dicatat menggunakan Microsoft
STMIKJAYAKARTASTMIKJAYAKARTA Hasil analisis klasifikasi menunjukkan performa yang baik dengan akurasi mencapai 91,43%. Evaluasi menggunakan confusion matrix, presisi, recall, dan kurvaHasil analisis klasifikasi menunjukkan performa yang baik dengan akurasi mencapai 91,43%. Evaluasi menggunakan confusion matrix, presisi, recall, dan kurva