KWIKKIANGIEKWIKKIANGIE
Jurnal Ekonomi PerusahaanJurnal Ekonomi PerusahaanLife risks can happen to anyone, including low-income people who are vulnerable to the risk of death and loss of property due to unexpected events. This research uses SWOT analysis, marketing strategy, 7P marketing mix, and Business Model Canvas to find out the causes of sales failure and solutions that can be used as a reference for the sale of Si Bijak microinsurance in the future. This research method uses qualitative methods through literature analysis, data, and information from interviews with 4 (four) subjects directly conducted in November 2023-January 2024 and verified through repeated checks so that it can be analyzed. The results showed the need for repricing and the addition of diverse marketing benefits, communication channels and media, massive sales activities through cooperation with microfinance institutions, social institutions, and communities, application of microinsurance development technology, to the increasing education/literacy public, promotional activities for ease of sales, and supervision and support from regulators.
The research findings indicate that Si Bijak products offer a unique combination of Sharia life and general insurance, appealing to the low-income market segment due to their affordability and ease of access.However, the study highlights the need for improved coordination among consortium members and a review of product pricing to enhance profitability.Furthermore, expanding marketing channels through collaboration with microfinance institutions, social organizations, and leveraging digital platforms is crucial for increasing market reach and achieving sustainable growth.
Based on the research findings, future studies should explore the development of a comprehensive digital platform for Si Bijak, integrating sales, risk management, and customer service to enhance accessibility and efficiency. Additionally, research could investigate the feasibility of bundling Si Bijak with microfinance products to create synergistic offerings that address the holistic financial needs of low-income individuals. Finally, further investigation is warranted to assess the effectiveness of targeted marketing campaigns tailored to specific community groups and leveraging social institutions to promote financial literacy and increase awareness of microinsurance benefits, ultimately contributing to greater financial resilience among vulnerable populations.
- Microinsurance in Effort To Enhance Indonesia's Economic Resilience | Business Review and Case Studies.... journal.ipb.ac.id/brcs/article/view/47583Microinsurance in Effort To Enhance Indonesias Economic Resilience Business Review and Case Studies journal ipb ac brcs article view 47583
- Penerapan Model Canvas, Marketing Mix Dan Teknologi Informasi Untuk Peningkatan Pemasaran Dan Penjualan... doi.org/10.21107/pangabdhi.v6i2.7586Penerapan Model Canvas Marketing Mix Dan Teknologi Informasi Untuk Peningkatan Pemasaran Dan Penjualan doi 10 21107 pangabdhi v6i2 7586
- ANALISIS PENGEMBANGAN MODEL BISNIS KANVAS PERUSAHAAN HORTIKULTURA PT. XYZ | Forum Agribisnis. analisis... doi.org/10.29244/fagb.9.2.185-199ANALISIS PENGEMBANGAN MODEL BISNIS KANVAS PERUSAHAAN HORTIKULTURA PT XYZ Forum Agribisnis analisis doi 10 29244 fagb 9 2 185 199
- Analisis Usaha Mikro dengan Pendekatan Business Model Canvas (BMC) | Ekonomi dan Bisnis. analisis usaha... ejournal.upnvj.ac.id/ekobis/article/view/1313Analisis Usaha Mikro dengan Pendekatan Business Model Canvas BMC Ekonomi dan Bisnis analisis usaha ejournal upnvj ac ekobis article view 1313
- Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business... jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1143Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis marketing mix and Business jurnal kwikkiangie ac index php JEP article view 1143
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