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JMET: Journal of Management Entrepreneurship and TourismJMET: Journal of Management Entrepreneurship and Tourism

Micro, small, and medium enterprises (MSMEs) play a strategic role in fostering employment, economic growth, and community welfare. However, many MSMEs in developing regions continue to face challenges related to limited entrepreneurial education, insufficient competence, weak business strategies, and suboptimal utilization of technology. This study aims to analyze the influence of entrepreneurship education, entrepreneurial competence, business strategy, and technology access on MSME success in West Nusa Tenggara, Indonesia. This research applied a quantitative explanatory survey design with a total sample of 204 MSME owners selected through simple random sampling. Data were collected through questionnaires and Google Forms and analyzed using multiple linear regression. Findings reveal that entrepreneurship education, competence, business strategy, and technology access significantly and positively affect MSME success, both partially and simultaneously. These results highlight the importance of strengthening human capital development, strategic orientation, and digital adoption to improve MSME performance and sustainability. The study contributes to the growing literature on MSME development and provides practical insights for policymakers and business practitioners to formulate effective empowerment strategies.

This study concludes that entrepreneurship education, entrepreneurial competence, business strategy, and technology access are significant determinants of MSME success in West Nusa Tenggara, Indonesia.The findings emphasize the importance of a holistic approach to MSME development, integrating these factors for optimal results.Strengthening human capital, strategic planning, and digital capabilities are crucial for enhancing MSME performance and sustainability in the region.

Future research should investigate the long-term impacts of these determinants on MSME growth and resilience using longitudinal study designs. Exploring the moderating role of institutional factors, such as government policies and access to finance, could provide a more nuanced understanding of MSME success in West Nusa Tenggara. Furthermore, a mixed-methods approach, combining quantitative data with qualitative insights from MSME owners, would offer richer and more contextualized findings, allowing for a deeper exploration of the challenges and opportunities faced by MSMEs in the region. These investigations should also consider the impact of specific digital technologies and their adoption rates on MSME performance, providing actionable recommendations for targeted interventions and support programs. Finally, comparative studies across different regions in Indonesia could identify best practices and tailor strategies to specific local contexts, maximizing the effectiveness of MSME development initiatives.

  1. Business Perspectives - The role of innovation in business strategy as a competitive advantage: Evidence... doi.org/10.21511/ppm.21(1).2023.09Business Perspectives The role of innovation in business strategy as a competitive advantage Evidence doi 10 21511 ppm 21 1 2023 09
  2. Entrepreneurship Education, Entrepreneurial Competence, Business Strategy, and Technology Access as Determinants... skillerindonesia.id/index.php/jmet/article/view/271Entrepreneurship Education Entrepreneurial Competence Business Strategy and Technology Access as Determinants skillerindonesia index php jmet article view 271
  3. "Factors Influencing Digital Technology Adoption and Use Among MSMEs in" by Andry Manodotua... animorepository.dlsu.edu.ph/ber/vol35/iss1/2Factors Influencing Digital Technology Adoption and Use Among MSMEs in by Andry Manodotua animorepository dlsu edu ph ber vol35 iss1 2
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