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Journal La BisecomanJournal La Bisecoman

This research uses a qualitative research approach, which aims to find out the development of storynomics using English-based digital information systems as a medium for promoting tourist attractions in Majene Regency, as well as how the actual condition of Dato Beach in Majene Regency as a location for making promotional videos of tourist attractions and how human resources for information techniques and English, and how the form of promotion used by the Tourism Office to promote tourist attractions in Majene Regency, West Sulawesi Province. The results showed that the actual condition of Dato Beach as an example of making promotional videos in Majene Regency in order to increase the number of tourist visits after being hit by a global problem, namely the impact of Covid 19. It seems that the government has made promotions in written form in the form of tourist attraction brochures, but the making of Digital-Based storynomics videos has not been implemented, so that the number of tourist visits has not increased, and there are still many tourist attractions that are not yet known by tourists to be visited by both local and foreign tourists, therefore with this storynomics video, hopefully Majene Regency will be better known and the number of tourist visits can increase in the future.

The research concludes that tourist attractions in Majene Regency possess significant potential, but facilities and promotional efforts remain suboptimal.The local governments support in providing a dedicated website is crucial, though current information system resources and English proficiency are limited.The development of storynomics-based promotional videos using digital information systems has been successfully completed and is expected to boost tourism in Majene Regency, both domestically and internationally.

Berdasarkan hasil penelitian ini, beberapa saran penelitian lanjutan dapat diajukan. Pertama, penelitian lebih lanjut dapat dilakukan untuk mengeksplorasi efektivitas berbagai platform digital, seperti TikTok atau Instagram Reels, dalam mempromosikan destinasi wisata di Majene Regency, dengan mempertimbangkan preferensi audiens yang berbeda. Kedua, studi komparatif dapat dilakukan untuk membandingkan dampak penggunaan storynomics dengan strategi pemasaran tradisional dalam meningkatkan kunjungan wisatawan dan pendapatan daerah. Ketiga, penelitian dapat difokuskan pada pengembangan pelatihan intensif bagi sumber daya manusia di Dinas Pariwisata Majene Regency, khususnya dalam bidang teknologi informasi dan komunikasi (TIK) serta kemampuan berbahasa Inggris, untuk memastikan keberlanjutan dan optimalisasi upaya promosi digital. Penelitian-penelitian ini diharapkan dapat memberikan wawasan yang lebih mendalam tentang bagaimana memaksimalkan potensi pariwisata Majene Regency di era digital, serta meningkatkan daya saing daerah di tingkat nasional dan internasional.

  1. Development of Storynomics Based on Digital Information Systems as a Medium for Promoting Tourist Attractions... newinera.com/index.php/JournalLaBisecoman/article/view/919Development of Storynomics Based on Digital Information Systems as a Medium for Promoting Tourist Attractions newinera index php JournalLaBisecoman article view 919
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