BAJANGJOURNALBAJANGJOURNAL

International Journal of Social ScienceInternational Journal of Social Science

Indonesian MSMEs play a significant role in the economy, but the contribution of MSMEs to national non-oil and gas exports is still very low. Currently, the opportunity for MSMEs to connect to global markets is increasingly open along with the increasingly massive use of digital technology and the increasing number of free trade agreements. This research aims to explore the MSME export readiness framework that is relevant in the digital era. This study uses a qualitative method. The results of this study enrich the concept of export readiness proposed by Tan et al. (2007). The development of MSME export readiness in Indonesia can begin with a presentation on stimulation that influences the internal and external readiness of MSMEs which includes awareness of export potential, being able to prepare appropriate products, understanding export fundamentals, understanding the suitable foreign markets, understanding competition, understanding export risks, and able to take advantage of government support.

MSMEs that utilize digital technology tend to have greater opportunities to carry out their digital exports, regardless of the size of the company.This indicates that digitalization and globalization are two things that cannot be separated.Globally oriented MSMEs are ready to be digital and more professional.The proper use of digital technology can help MSMEs allocate their resources more efficiently.MSMEs need to equip themselves with fundamental knowledge about exports and competencies to support exports, especially in the context of MSMEs in Indonesia.

Berdasarkan penelitian ini, beberapa saran penelitian lanjutan yang dapat dikembangkan adalah pertama, perlu adanya penelitian lebih lanjut mengenai bagaimana cara meningkatkan literasi digital pada pelaku UMKM, terutama bagi UMKM yang berada di daerah terpencil. Hal ini penting karena literasi digital menjadi kunci bagi UMKM untuk dapat memanfaatkan teknologi digital dalam meningkatkan daya saing dan memperluas pasar. Kedua, penelitian tentang peran pemerintah dalam memfasilitasi UMKM untuk memasuki pasar global juga perlu digali lebih dalam. Pemerintah dapat berperan dalam memberikan pelatihan, pendampingan, dan akses terhadap informasi pasar yang relevan. Ketiga, penelitian mengenai model kolaborasi antara UMKM, lembaga keuangan, dan pihak swasta dalam mendukung ekspor juga sangat menarik untuk diteliti. Kolaborasi ini dapat membantu UMKM mengatasi berbagai kendala yang dihadapi dalam proses ekspor, seperti masalah pendanaan, logistik, dan pemasaran. Dengan demikian, UMKM dapat lebih mudah dan efisien dalam memasuki pasar global dan berkontribusi pada peningkatan ekspor nasional.

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