STIE AASSTIE AAS

International Journal of Economics, Business and Accounting Research (IJEBAR)International Journal of Economics, Business and Accounting Research (IJEBAR)

While the use of mobile wallets in Indonesia has increased, the country remains behind other ASEAN nations, notably Thailand and Vietnam. This study seeks to investigate the factors influencing Indonesians intention to continue using mobile wallets by incorporating the Technology Acceptance Model with social interactions, particularly social connectedness and social influence. This study aims to offer a theoretical contribution by exploring the role of the social interactions, specifically social connectedness, which has not been previously investigated in mobile wallets adoption research. The data collection process involved surveying mobile wallet users in key urban areas in Indonesia, yielding a total of 228 data. The research model underwent testing through the PLS-SEM methodology, revealing that the intention of Indonesians to continue utilizing mobile wallets is influenced by ease of use, benefits, and social connectedness. This study also presents recommendations for relevant stakeholders to persuade users to maintain their use of mobile wallets.

The research highlights the significant role of the Technology Acceptance Model in explaining technology adoption, particularly mobile wallets.The relationship between usefulness, ease of use, and intention to adopt in the Technology Acceptance Model has been shown to be important regarding the continuing intention to use mobile wallets in Indonesia.This studys findings underscore the critical importance of perceived ease of use during the continual use confirmation phase of technology.

Penelitian lebih lanjut perlu dilakukan untuk mengeksplorasi secara mendalam pengaruh faktor sosial, khususnya social connectedness, terhadap adopsi mobile wallet di Indonesia, dengan mempertimbangkan perbedaan karakteristik demografis dan geografis pengguna. Selain itu, penelitian dapat difokuskan pada pengembangan model adopsi yang lebih komprehensif dengan menambahkan variabel-variabel lain yang relevan, seperti kepercayaan (trust), risiko yang dirasakan (perceived risk), dan norma subjektif (subjective norm). Terakhir, penelitian di masa depan dapat menginvestigasi dampak dari fitur-fitur inovatif pada mobile wallet, seperti integrasi dengan teknologi kecerdasan buatan (artificial intelligence) atau blockchain, terhadap minat pengguna untuk terus menggunakan layanan tersebut, serta bagaimana fitur-fitur ini dapat dimanfaatkan untuk meningkatkan pengalaman pengguna dan mendorong adopsi yang lebih luas.

  1. The effect of social connectedness on consumer adoption of social commerce in apparel shopping | Fashion... doi.org/10.1186/s40691-019-0171-7The effect of social connectedness on consumer adoption of social commerce in apparel shopping Fashion doi 10 1186 s40691 019 0171 7
  2. Examining the Role of Usability, Compatibility and Social Influence in Mobile Banking Adoption in Indonesia.... ijtech.eng.ui.ac.id/article/view/886Examining the Role of Usability Compatibility and Social Influence in Mobile Banking Adoption in Indonesia ijtech eng ui ac article view 886
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