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OJS INDONESIAOJS INDONESIA

Journal SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan PendidikanSIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abstract

This study analyzes the human resource development of Roti Anget Sukabumi and aims to improve the performance of MSMEs by managing human resources to achieve performance. Small and medium enterprises (MSMEs) are the most important joint ventures in Indonesias economic activities. The food industry in particular recorded very positive developments and contributed significantly to the countrys economic growth. Bread is one of the alternative substitutes for instant food and is very popular among the general public because it is convenient and can be enjoyed by all circles. The research method used is qualitative. Data obtained in the study using observation, interviews, and documentation tools. Research findings show that companies provide human resource management to capitalize on potential market opportunities in the bakery industry. The increasing number of bread producers and consumers will affect the increasing competition among bakery companies. The purpose of this study is to determine the strategy of human resource management (MSMEs) to strengthen the national economy in the Anget Bread business. The conclusion that can be drawn from this study is that, given the importance of human resources in company activities, companies not only need to rely on technological advantages and financial resources, but also manage their human resources optimally. Also about the human factor. Of course, to achieve business results requires the provision of competitive and high-quality human resources.

Conclusion

In conclusion, MSME development is an effort to support MSMEs in improving their performance through facilities, advice, and support.MSMEs play a crucial role in the Indonesian economy, contributing significantly to product development and job creation.Roti Anget Sukabumi, as a small culinary company, requires effective human resource management to achieve business results.Therefore, the company needs to optimize its human resources and raw materials to improve competitiveness and achieve company performance.

Future Research

Based on the findings of this study, future research could explore the specific training programs needed to enhance the skills of employees at Roti Anget Sukabumi, focusing on improving product knowledge and customer service. Furthermore, investigating the impact of employee motivation strategies on overall business performance would be valuable. Finally, a comparative study examining human capital management practices in successful and less successful MSMEs in the bakery industry could provide insights into best practices and identify key factors contributing to sustainable growth and competitiveness. These studies should be conducted using a mixed-methods approach, combining quantitative data on performance metrics with qualitative data from interviews and observations to provide a comprehensive understanding of the relationship between human capital and MSME success.

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Pages	8
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