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Journal of Sustainable Tourism and EntrepreneurshipJournal of Sustainable Tourism and Entrepreneurship

Purpose: This study examines how beach attributes influence preferences among resident recreationists in Mombasa County, Kenya, and explores how recreationists characteristics moderate these preferences. Methodology/approach: A survey of 77 frequent beachgoers (visiting ≥3 times weekly) was conducted at four beaches using enumerator-administered questionnaires. Descriptive statistics profiled demographics, exploratory factor analysis assessed environmental attitudes, conjoint analysis evaluated beach profile preferences (cleanliness, safety, congestion), and binary logistic regression examined moderating effects of demographics and attitudes. Results/findings: Clean, litter-free, patrolled, and uncrowded beaches were strongly preferred. Heavy litter and the absence of patrols significantly detracted from appeal, while congestion moderately reduced preferences. Gender significantly moderated the influence of congestion, highlighting differing valuations between male and female recreationists. These findings underscore the need for targeted management strategies to enhance beach experiences.

Penyelidikan ini menjelaskan bahwa level ekstrem dari atribut pantai utama-cleanliness, patrolling, dan congestion-signifikan mempengaruhi preferensi recreationists.Karena itu, terdapat perbedaan dalam prioritas pantai yang dipilih oleh recreationists berdasarkan atribut pantai ini, yang kemudian mempengaruhi ketahanan dengan hak kewajaran bagi manajemen pantai.

Studi penelitian lanjut yang perlu dilakukan adalah Meneliti dampak edukasi lingkungan terhadap preferensi wisatawan pantai.setiap tahun. Studi yang mencobakan pengaruh perubahan peraturan atau kebijakan dalam memperhatikan kebersihan pantai secara formatif. Kedua, studi yang lebih menjelaskan pengaruh ketersediaan fasilitas pengamanan keselamatan di pantai terhadap preferensi wisatawan pantai yang menggunakan metode analisis regresi logistik biner. Di lain sisi, perbandingan eksplorisif tambahan penelitian tentang hubungan antara atribut lingkungan alami (seperti bahan sampah laut) dan atribut lintasan manusia (seperti kebersihan dan fasilitas) terhadap preferensi wisatawan pantai di berbagai kota pemukiman di lingkungan tropis. Dengan mempertimbangkan keterbatasan dalam penelitian bola berjalan, metode penelitian lanjutan yang menggunakan penelitian longitudinal dapat memberikan wawasan yang lebih mendalam tentang bagaimana preferensi wisatawan pantai berevolusi dengan waktu dan faktor-faktor yang mempengaruhinya.

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