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Jurnal Pengabdian MasyarakatJurnal Pengabdian Masyarakat

Purpose: This study addresses challenges faced by Bianana MSME in Malang, Indonesia, including stagnant product innovation and inefficient manual packaging, which hinder competitiveness. It aims to enhance MSME capacity through technological adoption and flavor innovation to support sustainable local economic development.. . Method: A community service approach was employed, involving problem identification, training, and evaluation. Data were collected via observation, interviews, and direct assessment, focusing on implementing continuous sealer technology and developing new flavor variants.. . Practical Applications: The use of continuous sealer machines improved packaging efficiency, extended shelf life from 2 to 4–5 weeks, reduced product damage to below 3%, and increased daily production by 35%. Product innovation training enabled the creation of market-responsive flavors, enhancing competitiveness and market reach.

The integration of technology and innovation improved product quality and business performance significantly, demonstrating an effective model for sustainable MSME empowerment.The program aligns with Sustainable Development Goals 8 and 11, contributing to local economic empowerment and sustainable community development.Despite its success, limitations include limited capital, inconsistent raw material quality, and insufficient digital marketing integration, highlighting the need for continued support.

Future research should investigate the long-term impact of technology adoption on MSME productivity and explore strategies for standardizing local raw materials through farmer collaboration. Building upon the current program, studies could examine the effectiveness of integrating e-commerce platforms to expand market access for Bianana and similar MSMEs. Furthermore, research is needed to assess the scalability of this mentoring model across diverse rural MSMEs, considering variations in product types, local resources, and community contexts. These investigations will contribute to a more comprehensive understanding of how to foster sustainable economic growth and community resilience through targeted interventions and collaborative partnerships.

  1. PRODUCT INNOVATION AND MARKETING MANAGEMENT OF UMKM FOOD AND BEVERAGES AMID GLOBAL COMPETITION: SURABAYA... journal.pkwuniba.com/index.php/necent/article/view/51PRODUCT INNOVATION AND MARKETING MANAGEMENT OF UMKM FOOD AND BEVERAGES AMID GLOBAL COMPETITION SURABAYA journal pkwuniba index php necent article view 51
  2. MSME Product Innovation as a Competitiveness Strategy in Local and Global Markets | Oikonomia : Journal... doi.org/10.61942/oikonomia.v1i1.279MSME Product Innovation as a Competitiveness Strategy in Local and Global Markets Oikonomia Journal doi 10 61942 oikonomia v1i1 279
  3. Perkembangan UMKM Di Indonesia : Peran Pemahaman Akuntansi, Teknologi Informasi dan Sistem Informasi... owner.polgan.ac.id/index.php/owner/article/view/1427Perkembangan UMKM Di Indonesia Peran Pemahaman Akuntansi Teknologi Informasi dan Sistem Informasi owner polgan ac index php owner article view 1427
  4. Digital Marketing Assistance and Local Product Innovation: Development of the Village Micro Business... jurnalpengabdianmasyarakatbangsa.com/index.php/jpmba/article/view/2168Digital Marketing Assistance and Local Product Innovation Development of the Village Micro Business jurnalpengabdianmasyarakatbangsa index php jpmba article view 2168
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