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Briliant: Jurnal Riset dan KonseptualBriliant: Jurnal Riset dan Konseptual

Pakaian sederhana adalah tren pakaian dengan potongan longgar, tertutup, dan nyaman. Ini tidak hanya identik dengan pakaian muslim tetapi juga telah menjadi komponen penting dari industri fashion di seluruh dunia. Dengan menggabungkan wastra Nusantara seperti batik, tenun, dan songket, pakaian sederhana berkembang pesat di Indonesia sebagai representasi kekayaan budaya lokal. Namun, mengubah gaya pakaian sederhana tradisional ke era digital masih sulit, terutama dengan adopsi teknologi modern seperti kecerdasan buatan. Tujuan dari penelitian ini adalah untuk menggunakan AI-Based Motion Diffusion untuk mengubah desain pakaian sederhana berbasis wastra Nusantara dari gambar 2D menjadi visualisasi animasi dinamis 3D. Teknologi ini dapat memperkaya narasi budaya, membuat produk lebih menarik, dan membuka peluang di pasar global. Namun, diperlukan upaya kolaboratif untuk memperkenalkan dan menerapkan teknologi dalam proses kreatif karena desainer lokal tidak memahaminya. Analisis kebutuhan, pengembangan desain, validasi ahli, dan penyempurnaan produk adalah bagian dari penelitian yang dilakukan menggunakan model penelitian dan pengembangan (R&D) Borg & Gall. Setelah data dikumpulkan melalui observasi, wawancara, dan kuesioner, dilakukan analisis deskriptif kualitatif. Hasil penelitian diharapkan dapat menghasilkan prototipe digital pakaian modis berbasis wastra Nusantara yang inovatif, adaptif, dan kompetitif di seluruh dunia melalui animasi gerak berbasis kecerdasan buatan. Fokus penelitian ini terletak pada kebutuhan strategis transformasi digital industri fesyen Indonesia, khususnya dengan tujuan memperkenalkan nusantara ke industri global menggunakan teknologi kecerdasan buatan.

This research shows that the use of artificial intelligence technology, especially HeyGen AI, can change the design of fashionable clothes based on the archipelago from static 2D forms to dynamic and attractive 3D animations.The results of observations and interviews show that most MSME designers in Malang City still use conventional methods and do not understand artificial intelligence technology in making designs, but they have a high interest in learning it.The results of the design validation conducted by experts concluded that the 3D animation visualization remained true to the original concept and increased aesthetic value, visual expression, and marketing potential.By using applications such as digital and artificial intelligence technology, time is saved up to 98%.In addition to providing effective design solutions, this technology integration is also a strategic effort to preserve local culture through digital-based Nusantara wastra fashion design.Therefore, modest wear digital design prototypes based on artificial intelligence technology can serve as a transformation model for fashion design that is innovative, effective, and relevant to the needs of the creative industry of the future.

The study emphasizes the synergetic relationship between the R&D framework and the qualitative approach. The R&D model provided the structural backbone for systematically developing a practical product - the digital prototype. Concurrently, the qualitative methods (observation, interviews, and descriptive analysis) were integral to every stage, from identifying user needs and contextual challenges in the initial phases, to interpreting feedback and refining the product during the development and validation stages. This combination ensured that the developed prototype was not only technologically sound but also deeply rooted in the real-world context and needs of local designers. Based on the research findings, future studies could explore the potential of AI-based motion diffusion in enhancing the cultural narrative and market appeal of Nusantara wastra-inspired designs. Additionally, further investigation into the integration of AI tools with traditional textile-based modest wear could provide valuable insights for local designers, particularly those in the SME sector, to leverage digital advancements and stay competitive in the global market.

  1. PENGGUNAAN APLIKASI PEMBUKUAN MELALUI DIGITAL MARKETING DAN MEDIA SOSIAL PADA UMKM BANGUNJIWO BANTUL... doi.org/10.24198/kumawula.v4i2.32694PENGGUNAAN APLIKASI PEMBUKUAN MELALUI DIGITAL MARKETING DAN MEDIA SOSIAL PADA UMKM BANGUNJIWO BANTUL doi 10 24198 kumawula v4i2 32694
  2. Pemanfaatan Artificial Intelligence (AI) untuk Kustomisasi Buku Gambar Panel dan Elemen Dekoratif Keramik... doi.org/10.55382/jurnalpustakaai.v5i1.904Pemanfaatan Artificial Intelligence AI untuk Kustomisasi Buku Gambar Panel dan Elemen Dekoratif Keramik doi 10 55382 jurnalpustakaai v5i1 904
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