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International Journal of Economics, Business and Accounting Research (IJEBAR)International Journal of Economics, Business and Accounting Research (IJEBAR)

The purpose of this study was to determine the level of contribution of the advertisement tax on revenue, which in the era of regional autonomy, local governments are required to always improve the reception area, such as an increase in local tax revenue through advertising tax receipts. This research applies descriptive analysis method, wherein the method is used to provide a systematic explanation, actual and accurate statement of fact, and just describe situations or events not to seek or explain the relationships and testing hypotheses. From the analysis of the data shows that Sukoharjo advertisement tax revenue from the year 2012-2016 reached an average of 119.02%. Advertisement tax contribution rate to the Local Tax reached an average 3.06%, to the level of the advertisement tax revenue contribution to the local revenue of the year 2012-2016 is still in very less criteria with an average 1.50%.

Based on the results of the research and discussion that has been done on the contribution of advertisement tax to PAD of Sukoharjo, it can be concluded that the advertisement tax revenue contribution to the Local Tax Revenue with an average of 3.While the advertisement tax revenue contribution to PAD Sukoharjo district for 5 years is still included in the criteria is very less with an average of 1.This result meant that the advertisement tax management need to be considered to be optimal.Therefore, it is necessary to enhance data collection of objects, optimize untapped potential, and regularly disseminate information on the importance of advertisement tax to support public welfare.

Berdasarkan latar belakang, metode, hasil, dan keterbatasan penelitian ini, terdapat beberapa saran penelitian lanjutan yang dapat dilakukan. Pertama, penelitian lebih lanjut dapat dilakukan untuk menganalisis efektivitas strategi penegakan hukum terhadap pelanggaran peraturan periklanan, seperti pemasangan billboard ilegal, yang dapat meningkatkan potensi penerimaan pajak. Kedua, perlu dilakukan studi komparatif dengan daerah lain yang memiliki karakteristik serupa untuk mengidentifikasi praktik terbaik dalam pengelolaan pajak iklan dan mengadaptasinya di Kabupaten Sukoharjo. Ketiga, penelitian selanjutnya dapat fokus pada pemanfaatan teknologi informasi, seperti sistem pemetaan digital dan sistem pembayaran online, untuk meningkatkan efisiensi dan transparansi dalam proses pengawasan dan pengumpulan pajak iklan. Implementasi sistem informasi yang terintegrasi juga dapat membantu dalam identifikasi potensi pajak baru dan meminimalkan praktik penghindaran pajak. Penelitian-penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam meningkatkan penerimaan daerah dan mendukung pembangunan ekonomi Kabupaten Sukoharjo secara berkelanjutan.

  1. #regional autonomy#regional autonomy
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