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This study aims to determine product quality, price, and lifestyle on the interest in buying Sketcher shoes among students in Tangerang City, Banten Province. This type of research is descriptive quantitative with multiple regression analysis methods. The research population is all students in 5 (five) universities in Tangerang City who use Sketcher shoes. The sample in this study amounted to 150 respondents using purposive sampling. The results of the study partially show that product quality, price and lifestyle have a significant effect on buying interest. Product quality has a significant effect on buying interest because Sketcher shoes have benefits and use for various situations and conditions. They have very varied and unique motifs and models and are comfortable to use on the feet. Price has a significant effect on buying interest because the price of Sketcher shoes is very affordable according to their pocket money, which is still dependent on their parents. Lifestyle has a significant effect on buying interest because Sketcher shoes are in accordance with the lifestyle of Tangerang City students, namely flexible and practical, which can be used for daily activities on campus.

Product quality significantly influences buying interest due to the benefits, versatility, unique designs, and comfort of Sketcher shoes.Price also significantly affects buying interest as Sketcher shoes are affordable for students reliant on parental funds.Furthermore, lifestyle plays a significant role, as Sketcher shoes align with the flexible and practical lifestyles of students in Tangerang City.

Further research could explore the influence of social media marketing and influencer endorsements on students purchasing decisions regarding Sketcher shoes, considering the increasing role of digital platforms in shaping consumer behavior. Additionally, a comparative study examining the brand perception of Sketcher shoes among students from different socioeconomic backgrounds could provide valuable insights into the impact of affordability and accessibility. Finally, investigating the long-term impact of product durability and customer service experiences on brand loyalty among Sketcher shoe users would contribute to a more comprehensive understanding of consumer behavior and inform strategies for enhancing customer retention. These studies would require surveys and potentially focus group discussions with students to gather detailed data on their preferences, perceptions, and experiences with the brand, aiming to provide actionable recommendations for Sketchers marketing and product development efforts.

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