BASECAMPECOPUBMEDBASECAMPECOPUBMED

InJEBA : International Journal of Economics, Business and AccountingInJEBA : International Journal of Economics, Business and Accounting

Virtual fitting room (VFR) is a new technology that allows consumers to try on clothes without physically trying them. Although many studies have investigated VFR, few have synthesized the findings to guide businesses and researchers in understanding its impact. This systematic literature review (SLR) collates research published in the past five years, covering geographic distribution, research methods, and outcome variables. The SLR shows that most studies originate from the USA and China, employ experimental methods, and focus on usage intention/adoption as the primary outcome. The review highlights VFRs contributions to user adoption, system development, and customer experience, and notes gaps in emotional response research and geographic diversity.

The systematic review demonstrates that VFR research has yielded three key contributions.(1) insights into user adoption and purchase intention, providing designers with features to enhance engagement.(2) ongoing development of VFR systems, informing more robust, user‑friendly implementations.and (3) measurement of customer experience, indicating that positive emotional responses can boost loyalty and brand advocacy.These findings collectively suggest that advancing VFR technology and understanding its emotional impact are critical for improving online fashion retail.

Pertanyaan penelitian baru dapat difokuskan pada bagaimana faktor budaya dan demografi mempengaruhi adopsi VFR di pasar global, cara mengoptimalkan fitur personalisasi agar meningkatkan kepuasan emosional pelanggan, serta metode pengumpulan data real‑time dalam VFR untuk memperbaiki prediksi perilaku beli; ketiga arah ini diharapkan memperluas cakupan penelitian dan menghasilkan solusi yang lebih inklusif bagi bisnis fashion.

  1. An Enhanced Virtual Fitting Room using Deep Neural Networks | IEEE Conference Publication | IEEE Xplore.... doi.org/10.1109/ICAC51239.2020.9357160An Enhanced Virtual Fitting Room using Deep Neural Networks IEEE Conference Publication IEEE Xplore doi 10 1109 ICAC51239 2020 9357160
  2. Does FDI foster technological innovations? Empirical evidence from BRICS economies | PLOS One. fdi foster... journals.plos.org/plosone/article?id=10.1371/journal.pone.0282498Does FDI foster technological innovations Empirical evidence from BRICS economies PLOS One fdi foster journals plos plosone article id 10 1371 journal pone 0282498
  3. Global Fashion Management Conference. global fashion management conference archive marketing gfmcproceedings.net/html/sub3_01.html?code=410270Global Fashion Management Conference global fashion management conference archive marketing gfmcproceedings html sub3 01 html code 410270
  4. Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role... doi.org/10.1177/0887302X21994287Do Augmented and Virtual Reality Technologies Increase ConsumersAo Purchase Intentions The Role doi 10 1177 0887302X21994287
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