Publisher

IAIN PONOROGOIAIN PONOROGO

Journal QAULAN: Journal of Islamic CommunicationQAULAN: Journal of Islamic Communication Abstract

This study reexamines the saving movement during the Japanese occupation of Java (1942–1945) by reframing it through contemporary perspectives on media, behavioral communication, and state-driven financial persuasion. Using historical methods combined with a systematic literature review, the research investigates how the Japanese administration orchestrated a multi-platform communication campaign through newspapers, magazines, radio broadcasts, films, songs, stage performances, and kamishibai to embed saving behavior into daily social routines. The novelty of this study lies in interpreting wartime financial propaganda as an early form of behavioral engineering, revealing patterns similar to todays media convergence and state-controlled persuasive communication. The findings show that while propaganda messages successfully constructed narratives of duty, discipline, and economic nationalism, their effectiveness was limited by low public financial literacy and the reliance on coercive institutional mechanisms. By reframing historical propaganda through a modern behavioral lens, this study contributes to contemporary discussions on financial communication, media influence, and the ethics of state-led behavioral interventions.

Conclusion

The study concludes that the Japanese wartime financial propaganda was a strategically planned effort to mobilize economic and social support for their war efforts.Through diverse media channels, they successfully instilled the value of saving as a form of participation in the Greater East Asia Co-Prosperity Sphere.While effective in constructing narratives of duty and discipline, the propagandas impact was limited by low financial literacy and reliance on coercion.Further research is needed to understand the long-term impact of this propaganda on Indonesian saving culture and to compare its strategies with those employed in other occupied territories.

Future Research

Further research should investigate the lasting impact of Japanese wartime propaganda on the saving habits and financial literacy of the Javanese population, extending beyond the immediate post-occupation period. A comparative study examining the propaganda strategies employed by Japan in Java versus other occupied territories, such as Kalimantan and Sumatra, could reveal nuanced differences in approach and effectiveness. Additionally, exploring the psychological and social factors influencing the reception of propaganda messages, potentially through oral history interviews with descendants of those who lived through the occupation, would provide a richer understanding of its impact. Finally, research could examine how the historical context of wartime propaganda informs contemporary financial communication strategies and the ethical considerations surrounding state-led behavioral interventions, particularly in developing economies. These investigations, utilizing interdisciplinary approaches like social psychology and political economy, will contribute to a more comprehensive understanding of the complex relationship between propaganda, financial behavior, and societal control.

References

1. Propaganda Jepang melalui Majalah Djawa Baroe pada Masa Kependudukannya di Indonesia | Jurnal Komunikasi.... doi.org/10.20885/komunikasi.vol16.iss2.art8Propaganda Jepang melalui Majalah Djawa Baroe pada Masa Kependudukannya di Indonesia Jurnal Komunikasi doi 10 20885 komunikasi vol16 iss2 art8
2. PENGGUNAAN ARSIP FILM PROPAGANDA ROMUSHA MASA PENDUDUKAN JEPANG SEBAGAI SUMBER BELAJAR SE-JARAH PESERTA... doi.org/10.17977/um0330v4i1p114-127PENGGUNAAN ARSIP FILM PROPAGANDA ROMUSHA MASA PENDUDUKAN JEPANG SEBAGAI SUMBER BELAJAR SE JARAH PESERTA doi 10 17977 um0330v4i1p114 127

Metadata

File size	1.27 MB
Pages	20
DMCA	Report