Publisher

UMBUMB

Journal Jurnal Abdi Masyarakat (JAM)Jurnal Abdi Masyarakat (JAM) Abstract

SEHJIRA, a deaf foundation in Tangerang, Banten, faces various challenges in empowering deaf people, including low self-confidence, lack of creative economic skills, and lack of understanding about digital business. This Community Service Program is designed to address these issues with three main solutions: psychological training to build self-confidence, skills training in convection, screen printing, and tie-dyed batik to produce creative products, and business management and digital marketing training. The goal is to empower deaf people to become financially and emotionally independent through the creative economy sector. Lecturers and students collaborate in training that includes increasing self-confidence, production skills, and product marketing. The results showed an increase in self-confidence, skills in producing creative products, and the ability to market products digitally. Participants were enthusiastic and motivated to apply the training for economic independence. This program produced outcomes in the form of improved skills, production tools, scientific publications, and an increase in the positive image of the SEHJIRA Foundation.

Conclusion

This community service program successfully equipped people with hearing disabilities at SEHJIRA Foundation with the skills and confidence needed for economic and social independence.The program, encompassing confidence-building training, skills development in creative industries like batik and screen printing, and digital marketing education, fostered self-reliance and entrepreneurial spirit.Participants demonstrated enthusiasm and achieved tangible results, including improved skills, product creation, and successful marketing efforts.The programs success highlights the importance of providing equal opportunities and support for individuals with disabilities to thrive in the creative economy.

Future Research

Further research should investigate the long-term economic impact of the training program on the participants livelihoods and overall well-being, potentially through longitudinal studies tracking income levels and business sustainability. Additionally, exploring the feasibility of establishing a dedicated business incubator specifically tailored to the needs of deaf entrepreneurs could provide ongoing mentorship, access to funding, and networking opportunities. Finally, a comparative study examining the effectiveness of different digital marketing strategies for creative products made by people with disabilities could identify best practices and optimize online sales channels, ultimately expanding market reach and fostering greater economic inclusion. These investigations, building upon the current programs success, will contribute to a more robust and sustainable ecosystem for deaf entrepreneurs in the creative economy, ensuring their continued growth and independence.

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