SUNANBONANGSUNANBONANG

Multidisciplinary Journal of Education , Economic and CultureMultidisciplinary Journal of Education , Economic and Culture

Nowruz is considered the greatest ancient ritual in the countries of Southwestern Asia and some other parts of the world, and it is referred to as the Civilization of Nowruz. In this civilization, modernity, combating ignorance, moderation, truthfulness, greenery, and separation from ugliness are distinctive elements. This research seeks to answer the question of how it is possible to enable cultural convergence among the countries of the Nowruz sphere by applying a proper media strategy. The findings of the study, conducted with an analytical-descriptive approach, indicate the unparalleled power of Nowruz as an intercultural and convergent platform among these societies, whereby national or transnational media can consider Nowruz as an important cultural agenda in their diplomacy. The findings indicate that despite differences in geography, politics, and elites of the countries within the Nowruz civilization sphere, convergence is possible through the establishment of a Nowruz-based media union, the policy-making of dialogue-oriented macro and transnational media based on Nowruz dialogues, and the production of visual content, especially films and animations, regarding the historicity, culture, and discourse of Nowruz in the member countries of this sphere, which plays an undeniable and effective role.

The research concludes that the discourse of Nowruz, through strategic media representation, facilitates cultural convergence among the societies of the Nowruz region.Nowruz serves as a platform for resilience and intercultural connection, with media playing a crucial role.Establishing a media union, shaping Nowruz discourses focused on peace and innovation, and producing relevant cinematic content are key pillars of effective media diplomacy in strengthening the Nowruz discourse.

Further research should explore the representation of Nowruz in Afghan mass media, analyze core messages and symbols within Afghan society, and conduct comparative studies across the Nowruz cultural sphere. Investigating the opportunities and challenges of celebrating Nowruz within migrant communities is also crucial. Specifically, studies could examine how Nowruz is portrayed in exile media from Afghanistan, given current political constraints. These investigations should also consider the potential for establishing joint cultural think tanks to foster collaboration and content creation. Ultimately, a deeper understanding of Nowruzs role in fostering intercultural dialogue and promoting shared values will be essential for strengthening cultural ties and promoting peace within the region and beyond. These research avenues will contribute to a more nuanced understanding of Nowruzs enduring significance and its potential to bridge cultural divides in an increasingly interconnected world, fostering a more inclusive and harmonious global community.

  1. Media Diplomacy in the Cultural Convergence of the Nowruz Region | Multidisciplinary Journal of Education... doi.org/10.61231/d69aac72Media Diplomacy in the Cultural Convergence of the Nowruz Region Multidisciplinary Journal of Education doi 10 61231 d69aac72
  2. Sage Reference - The SAGE International Encyclopedia of Mass Media and Society - Media Diplomacy. sage... doi.org/10.4135/9781483375519.n405Sage Reference The SAGE International Encyclopedia of Mass Media and Society Media Diplomacy sage doi 10 4135 9781483375519 n405
  3. Cohen | Diversity and Equity from Below: Media Worker Unions and Collective Bargaining | Media Industries.... journals.publishing.umich.edu/mij/article/id/6807Cohen Diversity and Equity from Below Media Worker Unions and Collective Bargaining Media Industries journals publishing umich edu mij article id 6807
  4. Türk Kültürü ve Hacı Bektaş Veli Araştırma Dergisi » Submission »... doi.org/10.60163/tkhcbva.1470705Tyrk Kyltyry ve Hac Bekta Veli Aratrma Dergisi A Submission A doi 10 60163 tkhcbva 1470705
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