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UNSURUNSUR

Journal Ar-Rihlah : Jurnal Keuangan dan Perbankan SyariahAr-Rihlah : Jurnal Keuangan dan Perbankan Syariah Abstract

This study aims to analyze the marketing conditions of recycled products by Micro, Small, and Medium Enterprises (MSMEs) in Jember Regency and to design LongLife, a marketing platform aligning with Islamic economic principles. Recycled products hold significant potential in supporting sustainable economic growth; however, they still face various challenges, such as limited market access, low consumer awareness of environmentally friendly products, and the absence of a dedicated platform that accommodates both sustainability and Sharia principles. This research employs a literature review method and distributes questionnaires to the community in Jember Regency to obtain both primary and secondary data. The questionnaire results indicate that the public shows interest in recycled products and is receptive to a marketing system based on Islamic values. As a solution, LongLife is developed as a web-based marketplace designed to facilitate the marketing of recycled MSME products through a sharia-compliant approach. The platforms main features include a user-friendly interface, educational content on the importance of recycling, and donation (alms) and charity (infaq) features to enhance consumer social engagement. In its transaction practices, LongLife avoids elements of riba (usury), gharar (uncertainty), and maysir (gambling), and implements musyarakah and wakalah contracts. With this design, LongLife is expected to become an innovative solution that not only simplifies the marketing of recycled products but also encourages public participation in a circular economy rooted in Islamic values. This platform represents a concrete step in empowering MSMEs while raising simultaneously environmental awareness across Jember Regency.

Conclusion

The study concludes that the development of LongLife, a web-based marketplace focused on marketing recycled products to MSMEs, is grounded in Sharia economic principles and environmental sustainability.The platforms design incorporates key features like a user-friendly interface, educational resources, and donation options to enhance consumer engagement.By adhering to Islamic principles and avoiding elements of riba, gharar, and maysir, LongLife aims to provide a fair and sustainable business ecosystem for recycled product marketing.

Future Research

Further research should investigate the potential of integrating blockchain technology into the LongLife platform to enhance transparency and traceability in the supply chain of recycled products, ensuring consumers can verify the origin and ethical sourcing of materials. Additionally, a comparative study analyzing the effectiveness of different Sharia-compliant financing models, such as mudharabah and musyarakah, in supporting recycled product MSMEs could provide valuable insights for optimizing financial sustainability. Finally, exploring the feasibility of developing a mobile application for LongLife, coupled with targeted digital marketing campaigns leveraging social media and Islamic influencers, would broaden the platforms reach and accessibility to a wider consumer base, ultimately fostering greater participation in the circular economy and promoting environmentally responsible consumption habits within the Jember Regency and beyond. These research directions aim to build upon the foundation laid by this study, contributing to a more robust and impactful ecosystem for sharia-based, sustainable MSME development.

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File size	412.08 KB
Pages	12
DMCA	Report