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ARSILMEDIAARSILMEDIA

Journal TRANSACTION : Journal of Taxation, Accounting, Management and EconomicsTRANSACTION : Journal of Taxation, Accounting, Management and Economics Abstract

The long distance traveled and the lack of infrastructure such as roads and public transportation have reduced the interest of tourists to visit the Mangrove Forest Marine Tourism object. The lack of resting places for tourists such as cottages and lodging places also triggers the lack of interest of tourists to visit. Conversely, if the availability of infrastructure such as good roads and easy to pass, signposts, and the availability of comfortable and quiet resting places can be the main attraction for tourists who want to visit these attractions. This study aims to determine whether the value of natural beauty, educational value, facilities and infrastructure, tourists, promotions, fees, handicrafts, and income are relevant to improving the welfare of the community in Lubuk Kertang Village, Langkat Regency and to determine the role of the government in developing ecotourism attractiveness in improve the welfare of the community in Lubuk Kertang Village, Langkat Regency. What is examined is whether the value of natural beauty, educational value, facilities and infrastructure, tourists, promotions, fees, handicrafts, and income are relevant to improving the welfare of the community in Lubuk Kertang Village, Langkat Regency and what is the role of the government in developing ecotourism attractiveness in improving peoples welfare. in Lubuk Kertang Village, Langkat Regency. With a sample of 207 respondents, which were collected by distributing questionnaires and processing data using Confirmatory factor analysis (CFA) and Multiple Linear Regression. Based on the results of the Confirmatory Factor Analysis (CFA) test in the KMO and Bartletts test table, it shows that promotion, tourists, educational values and income significantly affect the welfare of the people in Lubuk Kertang Village, while the value of natural beauty, infrastructure, user fees and handicrafts has a negative effect or not significant to the welfare of the community in Lubuk Kertang Village. And the results of multiple linear regression testing show the partial hypothesis test results that the value of natural beauty, retribution, tourists and income is significant for the welfare of the people in Lubuk Kertang Village.

Conclusion

The study concludes that natural beauty, tourist visits, retribution, and income significantly contribute to the welfare of the Lubuk Kertang Village community.The results of the analysis indicate that improvements in these areas positively impact the communitys well-being.However, factors like infrastructure, user fees, and handicrafts did not show a significant effect on community welfare.Therefore, continued preservation of natural beauty, attraction of tourists, and enhancement of income-generating activities are crucial for improving the welfare of the community in Lubuk Kertang Village.

Future Research

Penelitian lanjutan perlu dilakukan untuk mengkaji secara mendalam dampak infrastruktur terhadap peningkatan kunjungan wisatawan dan kesejahteraan masyarakat Lubuk Kertang. Hal ini dapat dilakukan dengan meneliti jenis infrastruktur apa yang paling dibutuhkan dan bagaimana investasi infrastruktur dapat dioptimalkan untuk menarik lebih banyak wisatawan. Selain itu, penelitian lebih lanjut dapat dilakukan untuk mengeksplorasi potensi pengembangan produk kerajinan lokal yang unik dan menarik bagi wisatawan, serta strategi pemasaran yang efektif untuk meningkatkan penjualan dan pendapatan masyarakat. Terakhir, penting untuk meneliti lebih lanjut mengenai peran pemerintah daerah dalam mendukung pengembangan ekowisata mangrove, termasuk kebijakan, program, dan pendanaan yang dapat meningkatkan partisipasi masyarakat dan keberlanjutan ekowisata. Penelitian-penelitian ini diharapkan dapat memberikan rekomendasi yang lebih komprehensif dan terarah untuk meningkatkan kesejahteraan masyarakat Lubuk Kertang melalui pengembangan ekowisata mangrove yang berkelanjutan.

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