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This study examines the collaborative planning of the 2025 Asia Africa Festival (AAF) in Bandung, listed under the Karisma Event Nusantara program. Using a qualitative case study and in-depth interviews, the findings reveal that cooperation among the Ministry of Tourism, Bandungs Culture and Tourism Office, and Bandung Culture community operates through multi-level governance with complementary roles. Festival success is supported by cross-actor coordination, cultural co-creation, and creative flexibility within regulatory frameworks. However, integrated inter-agency planning remains a key challenge. The study recommends strengthening participatory planning and enhancing community involvement to sustain the festivals cultural and economic value.

The research demonstrates that the planning of the 2025 Asia Africa Festival (AAF) occurred within a multi-level governance framework involving the Ministry of Tourism, the Bandung City Culture and Tourism Office, and the Bandung Culture community.While this collaboration facilitated effective operational coordination, it lacked robust strategic planning and inclusive decision-making.The study concludes that strengthening collaborative governance and implementing long-term strategic planning are crucial for ensuring the festivals sustained cultural, social, and economic benefits.

Further research should investigate the potential of establishing a formal, multi-year planning roadmap for the AAF, binding the Ministry of Tourism, Ministry of Foreign Affairs, and the Bandung City Culture and Tourism Office to a shared vision. Additionally, studies could explore the implementation of more inclusive participatory planning processes, actively involving the Bandung Culture community as co-designers of festival content from the initial conceptual stages, rather than solely as implementers. Finally, research is needed to assess the feasibility of developing a more equitable co-governance model that empowers local communities, ensuring their sustained engagement and contribution to the festivals long-term success, and fostering a more authentic representation of Bandungs cultural identity. These investigations should consider the challenges of balancing national branding objectives with the preservation of local cultural values and the need for sustainable community involvement, ultimately aiming to transform the AAF into a flagship event that embodies inclusive cultural governance and contributes to Bandungs enduring appeal as a vibrant cultural destination.

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