LITERASISAINSNUSANTARALITERASISAINSNUSANTARA

Journal of Contemporary Administration and Management (ADMAN)Journal of Contemporary Administration and Management (ADMAN)

This study aims to comprehensively analyze business strategies and adaptive innovations in responding to changes in consumer consumption patterns during the New Year period. Using a literature review method and a qualitative approach, data was gathered from Google Scholar for the period 2020-2024. Out of 30 articles found, 19 relevant articles were selected through a strict selection process. Descriptive analysis was used to identify trends, patterns, and adaptive strategies applied by business actors, especially SMEs. The results show that effective business strategies involve product innovation, the use of digital technologies, local cultural-based approaches, and cross-sector collaboration. Additionally, the integration of sustainability values becomes an essential element in creating long-term competitiveness. Relevant case studies, such as Tokopedias promotional programs and Maison Weiners product innovations, highlight how adaptive strategies can be effectively implemented. This research provides practical implications for business practitioners and government policies, as well as offering theoretical contributions to the literature on business strategies based on adaptive innovation.

This study concludes that the New Years momentum presents significant opportunities for businesses to improve performance through adaptive strategies that leverage consumer consumption trends.Successful business strategies in this context involve product innovation, the use of digital technology, and approaches based on local culture.Additionally, collaboration between stakeholders and the integration of sustainability values are important factors that can enhance a companys competitiveness.

Based on the findings, future research should explore the effectiveness of personalized marketing strategies during peak consumption periods, utilizing advanced data analytics to predict consumer behavior and tailor promotions accordingly. Furthermore, investigating the role of government policies in supporting SMEs adoption of digital technologies and sustainable practices is crucial, potentially through the development of targeted incentive programs and training initiatives. Finally, a comparative study examining the impact of different cultural approaches on consumer engagement during the New Year period across various regions could provide valuable insights for businesses seeking to expand their market reach and build stronger brand connections, contributing to a more nuanced understanding of the interplay between globalization and localization in consumer preferences.

  1. Exploring the Impact of Social Media on Online Marketing Strategies in the Era of Information Technology:... jurnal.polgan.ac.id/index.php/jmp/article/view/13300Exploring the Impact of Social Media on Online Marketing Strategies in the Era of Information Technology jurnal polgan ac index php jmp article view 13300
  2. IJEBM | Hotel Service Quality: The Impact of Service Quality on Customer Satisfaction in Hospitality.... doi.org/10.22161/ijebm.5.3.2IJEBM Hotel Service Quality The Impact of Service Quality on Customer Satisfaction in Hospitality doi 10 22161 ijebm 5 3 2
  3. Comprehensive Analysis of Business Strategies and Adaptive Innovation in Responding to Changes in Consumer... doi.org/10.61100/adman.v2i3.238Comprehensive Analysis of Business Strategies and Adaptive Innovation in Responding to Changes in Consumer doi 10 61100 adman v2i3 238
  4. Consumers perception on green marketing towards eco-friendly fast moving consumer goods - K Pradeep Reddy,... doi.org/10.1177/18479790231170962Consumers perception on green marketing towards eco friendly fast moving consumer goods K Pradeep Reddy doi 10 1177 18479790231170962
Read online
File size156.4 KB
Pages6
DMCAReport

Related /

JURIS Harnessing Technology and Data Analytics for Marketing Reinvention 2026More at 2026

IAIC PUBLISHERIAIC PUBLISHER Analytical capability also serves as a significant mediator that transforms large volumes of data into actionable marketing insights. Organizations thatAnalytical capability also serves as a significant mediator that transforms large volumes of data into actionable marketing insights. Organizations that

JURIS Health Literacy with Quality of Life in People with HIV AIDS 2026More at 2026

UNISMUH PALUUNISMUH PALU Factors related to health literacy in people with HIV/AIDS are education, long-time suffering and access to information. Health literacy related to qualityFactors related to health literacy in people with HIV/AIDS are education, long-time suffering and access to information. Health literacy related to quality

JURIS The Trust Paradox A Dual Pathway Analysis of Digital Marketing s Impacts on Consumer Loyalty and Consumer Decision 2026More at 2026

FEB UMIFEB UMI In contemporary digital markets, cultivating sustained customer loyalty and shaping purchasing decisions present significant strategic challenges for companies.In contemporary digital markets, cultivating sustained customer loyalty and shaping purchasing decisions present significant strategic challenges for companies.

JURIS The Effect of Instagram Social Media Promotion Optimization on Sales Volume at Gallery Rajut Bandung 2025More at 2025

STIE PENASTIE PENA Sales volume is also categorized as very positive, with the highest mean score in achieving sales targets. Furthermore, social media promotion has a significantSales volume is also categorized as very positive, with the highest mean score in achieving sales targets. Furthermore, social media promotion has a significant

JURIS Analysis on generation Z s imaginary companions gadget ownership and their impact on consumer behavior 2025More at 2025

UKSWUKSW Lokasi penelitian dipilih di Bali karena perubahan gaya hidup yang signifikan akibat pariwisata, sehingga menjadi konteks unik untuk mengkaji fenomenaLokasi penelitian dipilih di Bali karena perubahan gaya hidup yang signifikan akibat pariwisata, sehingga menjadi konteks unik untuk mengkaji fenomena

JURIS From promises to reality Analyzing discrepancies in residential property advertisements in indonesia 2025More at 2025

UKSWUKSW This research addresses a critical gap in understanding advertising practices in the Indonesian property market. It highlights the necessity for greaterThis research addresses a critical gap in understanding advertising practices in the Indonesian property market. It highlights the necessity for greater

JURIS Halal certification strategies in minority Muslim regions A Case study of Doloksanggul Humbang Hasundutan 2025More at 2025

IMPERIUMINSTITUTEIMPERIUMINSTITUTE Studi ini menyimpulkan bahwa penerapan sertifikasi halal di Doloksanggul, wilayah dengan komunitas Muslim minoritas, masih menghadapi berbagai tantangan,Studi ini menyimpulkan bahwa penerapan sertifikasi halal di Doloksanggul, wilayah dengan komunitas Muslim minoritas, masih menghadapi berbagai tantangan,

JURIS Proposed Digital Marketing Strategy To Improve Operational Performance And Financial Revenue At PT Angkasa Pura I 2024More at 2024

MEDIAPUBLIKASIMEDIAPUBLIKASI The study further suggests strengthening existing marketing programs with innovative, data-driven approaches to attract international customers and businessThe study further suggests strengthening existing marketing programs with innovative, data-driven approaches to attract international customers and business

Useful /

JURIS Survei Penerapan Prinsip Who dan Unicef Dalam Pemberian Makanan Pendamping Air Susu Ibu MP ASI Studi Eksplanatori 2024More at 2024

URINDOURINDO Studi ini bertujuan untuk mengetahui penerapan pedoman pemberian makanan yang tepat oleh para ibu, kader dan stakeholder terkait. Studi ini menggunakanStudi ini bertujuan untuk mengetahui penerapan pedoman pemberian makanan yang tepat oleh para ibu, kader dan stakeholder terkait. Studi ini menggunakan

JURIS Studi Kualitatif Tentang Persepsi Ibu Terhadap Persiapan Menyusui Sejak Kehamilan di Kota Yogyakarta 2023More at 2023

HELVETIAHELVETIA Pendahuluan; Manfaat ASI Esklusif bagi bayi telah banyak ditelaah dan terbukti secara ilmiah, namun demikian masih banyak bayi yang tidak mendapatkan haknyaPendahuluan; Manfaat ASI Esklusif bagi bayi telah banyak ditelaah dan terbukti secara ilmiah, namun demikian masih banyak bayi yang tidak mendapatkan haknya

JURIS Pendidikan Gizi tentang Anemia Secara Online Dapat Meningkatkan Asupan Besi Dan Vitamin C pada Remaja Putri 2023More at 2023

HELVETIAHELVETIA Kebiasaan makan remaja muda dapat diubah dengan bantuan pendidikan gizi online untuk menghindari anemia. Konsumsi zat besi dan vitamin C dapat dipengaruhiKebiasaan makan remaja muda dapat diubah dengan bantuan pendidikan gizi online untuk menghindari anemia. Konsumsi zat besi dan vitamin C dapat dipengaruhi

JURIS Pengaruh Diabetes Self Management Education Terhadap Indeks Massa Tubuh Penderita Diabetes Melitus Tipe 2 2023More at 2023

HELVETIAHELVETIA Analisis data yang diguanakan yaitu uji Chi-Square dan Paired T-Test. Hasil: Penelitian ini ditemukan bahwa rerata sebelum intervensi DSME didapatkan nilaiAnalisis data yang diguanakan yaitu uji Chi-Square dan Paired T-Test. Hasil: Penelitian ini ditemukan bahwa rerata sebelum intervensi DSME didapatkan nilai

ads-block-test