PENCERAHPENCERAH
Journal of Social and Policy IssuesJournal of Social and Policy IssuesThis study aims to explain and provide a comprehensive overview of the strategies employed by the two candidate pairs for Regent and Deputy Regent in the 2024 Pilkada campaign in Rembang Regency, using Erving Goffmans Dramaturgy Theory approach. The research adopts a qualitative method, utilizing primary and secondary data sources. Primary data were collected through observations of five posts on the Instagram accounts of both candidates over two months. Secondary data were gathered through literature studies. The collected data were analyzed using the Dramaturgy Theory framework. The analysis reveals that both candidate pairs actively construct their public image on social media, particularly on Instagram, to highlight their religious identity and gain public sympathy in Rembang Regency. Their campaign strategy involves engaging with local Kiai and Ulama, adopting the role of Santri within the Dramaturgy framework, and showcasing these interactions on Instagram to enhance their positive reputation and public image among the people of Rembang Regency.
The research findings indicate that both candidates for the regent and their deputy engage in image building on social media, specifically through their Instagram accounts, to highlight their positive aspects as religious individuals and garner sympathy from the public in Rembang Regency.The political communication strategies employed by each candidate in the Rembang Regency elections demonstrate a careful and structured approach to managing their image in front of the public.For instance, when appearing in public through Instagram (frontstage), both candidates present themselves as figures close to religious leaders or clerics and uphold the culture of students or Islamic boarding schools.Meanwhile, behind the scenes (backstage), factors such as political background, career, and organizational networks also support their electability.Outside of the stage (offstage), their teams prepare thoroughly, particularly by conducting research and planning campaigns that involve local religious figures, clerics, or scholars to gain unique value in the eyes of the community.All these elements, from planning and media appearances to supporting factors behind the scenes, play a crucial role in shaping and maintaining the desired political image of both candidates.
Based on the research findings, several suggestions for further research can be proposed. Firstly, future studies could employ quantitative methods to measure the effectiveness of the nyantri political communication strategy in influencing voters in Rembang Regency. This could involve conducting surveys or questionnaires to assess public awareness of the campaign and their perception of the candidates. Secondly, researchers can develop their studies through direct data observation or interviews to gain a deeper understanding of whether the Nyantri political communication strategy is successful enough to secure victory in the upcoming local election contest and which candidate is likely to receive more support from the people of Rembang. Additionally, exploring the impact of social media platforms other than Instagram on political communication strategies could provide valuable insights into the role of different media in shaping public opinion and electoral outcomes.
- KIAI NU DAN POLITIK (KETERLIBATAN KIAI NU JEMBER DALAM KONTESTASI PILPRES 2019): Kiai NU And Politics... fenomena.lppmuinkhas.com/fenomena/article/view/51KIAI NU DAN POLITIK KETERLIBATAN KIAI NU JEMBER DALAM KONTESTASI PILPRES 2019 Kiai NU And Politics fenomena lppmuinkhas fenomena article view 51
- "Dramaturgi dalam Komunikasi Politik Walikota Solo Joko Widodo" by Cahyadi Indrananto. dramaturgi... scholarhub.ui.ac.id/jkmi/vol1/iss2/3Dramaturgi dalam Komunikasi Politik Walikota Solo Joko Widodo by Cahyadi Indrananto dramaturgi scholarhub ui ac jkmi vol1 iss2 3
- Tinjauan Dramaturgi, Pengelolaan Kesan dalam Iklan Partai Politik "PAN PAN PAN" | Pawarta:... Doi.Org/10.54090/Pawarta.321Tinjauan Dramaturgi Pengelolaan Kesan dalam Iklan Partai Politik PAN PAN PAN Pawarta Doi Org 10 54090 Pawarta 321
| File size | 383.23 KB |
| Pages | 8 |
| DMCA | Report |
Related /
UINSUNAUINSUNA Sebagai institusi keagamaan masjid memiliki posisi strategis bukan hanya sebagai tempat ibadah, melainkan juga sebagai pusat pembinaan, pendidikan, danSebagai institusi keagamaan masjid memiliki posisi strategis bukan hanya sebagai tempat ibadah, melainkan juga sebagai pusat pembinaan, pendidikan, dan
HAMJAHDIHAHAMJAHDIHA Bonjeruk village has historical and cultural potential. The youths felt that Bonjeruk, once a central government location during Dutch colonial times,Bonjeruk village has historical and cultural potential. The youths felt that Bonjeruk, once a central government location during Dutch colonial times,
ITSMITSM Ada juga beberapa layanan wisata yang sudah mulai diinisialisasi antara lain; edukasi alam dan outbond. Melihat potensi tersebut dan hasil kesepakatanAda juga beberapa layanan wisata yang sudah mulai diinisialisasi antara lain; edukasi alam dan outbond. Melihat potensi tersebut dan hasil kesepakatan
POLTEKSAHIDPOLTEKSAHID Through a historical approach with archaeological and anthropological approaches, this study traces the role of the local community in promoting the historicalThrough a historical approach with archaeological and anthropological approaches, this study traces the role of the local community in promoting the historical
POLTEKSAHIDPOLTEKSAHID Metode studi kasus kualitatif dengan analisis tematik memanfaatkan observasi partisipatif, wawancara mendalam dengan pejabat PRPP Semarang dan perwakilanMetode studi kasus kualitatif dengan analisis tematik memanfaatkan observasi partisipatif, wawancara mendalam dengan pejabat PRPP Semarang dan perwakilan
UINSUNAUINSUNA Penelitian ini meneliti dampak pendidikan berkualitas di industri perhotelan terhadap keberlanjutan pariwisata di Jawa Tengah. Kebaruan studi terletakPenelitian ini meneliti dampak pendidikan berkualitas di industri perhotelan terhadap keberlanjutan pariwisata di Jawa Tengah. Kebaruan studi terletak
UINSUNAUINSUNA Disimpulkan, akses terhadap pendidikan, informasi, dan dukungan sosial secara signifikan meningkatkan partisipasi. Oleh karena itu, kolaborasi antara pemerintahDisimpulkan, akses terhadap pendidikan, informasi, dan dukungan sosial secara signifikan meningkatkan partisipasi. Oleh karena itu, kolaborasi antara pemerintah
ISEIISEI The study demonstrates the utility of nighttime light (NTL) remote sensing as an alternative data source for assessing socioeconomic disruptions like thoseThe study demonstrates the utility of nighttime light (NTL) remote sensing as an alternative data source for assessing socioeconomic disruptions like those
Useful /
UNSIKAUNSIKA Penelitian ini menunjukkan bahwa keterampilan dasar passing bawah bola voli pada peserta didik SMP Islam Attarbiyyah perlu ditingkatkan. Hasil penilaianPenelitian ini menunjukkan bahwa keterampilan dasar passing bawah bola voli pada peserta didik SMP Islam Attarbiyyah perlu ditingkatkan. Hasil penilaian
PENCERAHPENCERAH Based on the research conducted, it can be concluded that the Prosperous Justice Party (PKS) in Pontianak City implements two recruitment patterns. InBased on the research conducted, it can be concluded that the Prosperous Justice Party (PKS) in Pontianak City implements two recruitment patterns. In
PENCERAHPENCERAH Studi ini merekomendasikan penguatan sinergi antara elemen Penta Helix dengan memperkuat kolaborasi terkait solusi sistematis masalah yang terjadi di daerahStudi ini merekomendasikan penguatan sinergi antara elemen Penta Helix dengan memperkuat kolaborasi terkait solusi sistematis masalah yang terjadi di daerah
UINUIN Tujuan pembelajaran ushul fikih untuk menerapkan kaidah terhadap dalil-dalil guna memperoleh hukum akan tampak keberhasilannya jika model yang digunakanTujuan pembelajaran ushul fikih untuk menerapkan kaidah terhadap dalil-dalil guna memperoleh hukum akan tampak keberhasilannya jika model yang digunakan